Thematic festivals and events at theme parks offer a unique and immersive experience for guests who are looking for something beyond the usual attractions. These events often include special food and drinks, exclusive merchandise, and limited-run entertainment tailored to the theme of the festival. For visitors, this means a chance to experience something new and exciting during their park visit, adding value to their overall experience. Whether it’s the Walt Disney World Resort’s Epcot International Food and Wine Festival or Disneyland’s Pixar Fest, these events provide an extra layer of excitement that can make a visit truly memorable.
For travel advisors who sell theme park destinations, limited-run festivals and events offer a unique marketing opportunity. By attending these events and gathering content such as photos and videos, advisors can create fresh and engaging marketing material to attract potential travelers. These events can be the perfect closing piece in a sale, as they provide a compelling reason for clients to book their trip. By sharing exclusive content from festivals like Pixar Fest or Epcot International Food and Wine Festival, advisors can showcase the unique experiences available at these theme parks, giving clients a taste of what they can expect.
Disneyland Resort’s approach of providing trade partners with a calendar of events at the beginning of the year is a strategic move that benefits both advisors and clients. By having advance knowledge of upcoming festivals like Pixar Fest, agencies can plan their marketing initiatives effectively and target specific audiences. This early access to information allows advisors to tailor their offerings to meet the needs and preferences of their clients, ensuring a higher success rate in closing sales. Collaborating with theme parks like Disneyland can also result in exclusive opportunities for advisors, such as social media fam trips and special preview events.
Travel agencies like Fairytale Journeys Travel and Small World Vacations have capitalized on the value of sharing content among advisors. By creating a central directory of content from events like Pixar Fest, agencies can ensure that all advisors have access to fresh and engaging material to use in their marketing efforts. This collaborative approach not only benefits individual advisors but also strengthens the agency’s overall brand presence. Sharing trip reports, videos, and other content among advisors creates a sense of community and encourages teamwork, leading to increased visibility and engagement with clients.
Themed festivals and events are not just about providing entertainment; they can also be powerful sales tools. For travel advisors, these events can be a deciding factor for clients who are considering booking a trip. Festivals like Pixar Fest or Epcot International Flower and Garden Festival can appeal to niche groups of travelers, such as Pixar fans or garden enthusiasts, helping advisors target specific audiences more effectively. The immersive and unique experiences offered at these events can tip the scales in favor of booking a trip, boosting sales and fostering client loyalty.
Thematic festivals and events play a crucial role in enhancing the guest experience, maximizing marketing opportunities, strategic planning, cultivating a community of sharing, driving sales, and building loyalty. Theme parks that host these events provide a platform for travel advisors to showcase the unique and exciting experiences available to their clients, creating a win-win situation for both parties. By leveraging the power of thematic festivals, travel advisors can elevate their marketing efforts, attract new clients, and strengthen relationships with existing ones.