Virgin Hotels is set to make a splash in London with the opening of Virgin Hotels London-Shoreditch on August 1st. This new addition will bring a fresh perspective to the hospitality scene in Shoreditch, offering a unique and innovative experience for guests.
The Virgin Hotels London-Shoreditch will be taking over the Mondrian Shoreditch London, with plans for a gradual transformation into a fully-fledged Virgin hotel. This 120-room hotel will retain the popular BiBo Spanish restaurant, which is led by renowned chef Dani Garcia. The transition will also see the introduction of new amenities such as a rooftop bar, pool, and restaurant, as well as a members-only club venue, gym, and spa treatment rooms, all managed by Ibiza-based Blue Marlin.
This new property marks the eighth destination for Virgin Hotels and the 17th property in the wider Virgin Hotels Collection, which also includes Virgin Hotels and Virgin Limited Edition luxury retreats. The opening of the Virgin Hotels London-Shoreditch represents a return to Virgin’s origins, with founder Richard Branson expressing his excitement about the brand’s expansion into London.
In a statement, Richard Branson acknowledged London as a key city for Virgin, with many customers considering it a home away from home. The hotel’s opening in London reinforces Virgin Group’s presence in the city, which is already a significant hub for Virgin Atlantic Airways. According to Branson, the goal is to provide customers with a seamless Virgin experience from the sky to the ground, offering exceptional service at every touchpoint.
The debut of the Virgin Hotels London-Shoreditch is a significant milestone for the brand, signaling its commitment to expanding its footprint in key markets. With its unique offerings and innovative approach to hospitality, this new property is sure to make a lasting impact on the London hotel scene.