Royal Caribbean International is known for its innovative approach to cruising, constantly pushing the boundaries of what a cruise ship can offer. With the upcoming launch of their Discovery class ships, the company is embarking on a new era of exploration and adventure. The brand’s Chief Marketing Officer, Kara Wallace, shed some light on the early stages of development for these groundbreaking vessels.
Thinking Outside the Box
In a recent interview aboard the Utopia of the Seas, Wallace revealed that the Discovery project is all about brainstorming and asking the right questions. Rather than focusing on size limitations or technical constraints, the creative team is exploring open-ended possibilities like “what if” and “what’s missing.” This forward-thinking approach is sure to result in a ship that breaks the mold of traditional cruising.
Wallace emphasized that the primary focus of the Discovery class is the guest experience. Rather than starting with size and working backward, the team is prioritizing the needs and desires of passengers. By identifying what guests are looking for but currently unable to find on existing ships, Royal Caribbean can create a truly unique and unforgettable cruising experience.
One of the key motivations behind the Discovery class is to explore destinations that may be inaccessible to larger ships. By developing vessels that can reach smaller ports and offer unique experiences, Royal Caribbean is opening up a world of possibilities for their passengers. This commitment to exploration and adventure is sure to set the Discovery class apart from any other ships in the industry.
Setting the Bar High
Wallace’s reference to Royal Caribbean’s other products, such as Perfect Day at Coco Cay and the Icon of the Seas, highlights the company’s commitment to excellence. By setting high standards for themselves, the team is constantly pushing to exceed expectations and deliver truly exceptional experiences. The naming of the Discovery class suggests that Royal Caribbean is once again aiming for greatness and setting a new standard in the cruising world.
Looking Towards the Future
As Royal Caribbean enters this new phase of development with the Discovery class, the possibilities are endless. By focusing on innovation, exploration, and guest experience, the company is poised to redefine the cruising industry once again. With their proven track record of success and a dedicated team of creative minds, the future looks bright for Royal Caribbean International and the exciting new ships on the horizon.