Eight months into the rebranding process, HX, formerly known as Hurtigruten Expeditions, has taken significant steps to enhance the experience for travel advisors. The launch of a new travel advisor portal and online education platform marks a crucial milestone in the line’s rebranding efforts that began in December.
One of the key components of the newly refreshed portal is a one-hour training program designed to provide advisors with in-depth knowledge about HX’s products and offerings. The training covers various aspects such as destinations, sustainability, science, and life onboard. By offering concise and engaging content, along with interactive quizzes, HX aims to deepen advisors’ understanding of its brand.
In addition to the training program, HX has also introduced a monthly webinar series focusing on popular destinations such as Antarctica, Iceland & Greenland, and Arctic Canada & Svalbard. These webinars serve as a valuable resource for travel advisors looking to expand their knowledge and expertise in expedition travel. By making these webinars available on the portal, HX ensures that advisors have easy access to the latest information and updates.
To incentivize advisors to complete the training program, HX is offering a chance to win a $150 gift card for those who finish by the end of August. Furthermore, advisors will receive an online travel training certificate and accreditation logo upon completion, highlighting their expertise in selling HX’s products. These incentives not only motivate advisors to participate but also enhance their credibility in the travel industry.
Looking ahead, HX plans to upload new marketing materials in September, including selling guides and destination packs. By continuously updating its resources and tools, HX demonstrates its commitment to supporting travel advisors in their efforts to promote and sell the brand’s expedition products. Additionally, the introduction of a B2B help desk further reinforces HX’s dedication to providing top-notch support for advisors.
The launch of the new travel advisor portal and online education platform is a significant development for HX as it continues its rebranding journey. By offering comprehensive training programs, informative webinars, and valuable incentives, HX is empowering travel advisors to enhance their knowledge and skills. Continued education is essential in the ever-evolving travel industry, and HX’s commitment to supporting advisors through ongoing education initiatives sets a positive example for the industry as a whole.