The Evolution of Grupo Xcaret: A Leader in Riviera Maya Tourism

Grupo Xcaret, a prominent player in the Riviera Maya region of Mexico, has been making waves with its innovative approach to hospitality. The recent launch of the Xcaret Agents Pro Booking platform is a testament to the group’s commitment to simplifying the hotel reservation process for travel advisors. This dedicated tool is designed to provide real-time availability and rates for all categories across their three properties, namely Hotel Xcaret Mexico, Hotel Xcaret Arte, and La Casa de la Playa. By consolidating educational and marketing resources into one convenient platform, Grupo Xcaret aims to create a seamless experience for travel agents and clients alike.

In a rapidly evolving industry, travel advisors play a crucial role in Grupo Xcaret’s business model. With approximately 50% of their business coming from advisors across various sales channels, it is evident that the group values the partnership with this segment. The Xcaret Sales Network, launched a decade ago, has been instrumental in catering to travel agents in the North America region. The new booking platform serves as a valuable addition to this program, offering a comprehensive solution for agents looking to sell or presell activities to their clients. As Grupo Xcaret looks towards the future, they envision a one-stop shop that encompasses their entire portfolio, ranging from tours and parks to hotels and other products.

Grupo Xcaret’s expansion in 2021 with the opening of Hotel Xcaret Arte and La Casa de la Playa has been met with resounding success. Hotel Xcaret Arte, boasting 900 rooms, has emerged as a popular choice for group events and incentive travel due to its extensive offerings. The All-Fun Inclusive concept, a hallmark of all Grupo Xcaret properties, ensures that guests have access to a wide array of amenities, including parks and tours. On the other hand, La Casa de la Playa, with its intimate setting and luxurious accommodations, has attracted a discerning clientele, including celebrities seeking tranquility and exclusivity. As Grupo Xcaret continues to grow, they are focused on enhancing the guest experience at both existing and upcoming properties.

Future Plans and Expansion

Looking ahead, Grupo Xcaret has ambitious plans for their flagship property, Hotel Xcaret Mexico. The addition of 900 new rooms, scheduled for completion by fall of next year, signals a significant expansion effort. Moreover, the group is introducing 10 new restaurants, entertainment options, and tailor-made experiences for young guests, catering to a diverse audience. The renovation of existing rooms and the expansion of convention space are reflective of Grupo Xcaret’s commitment to meeting the evolving needs of their guests. With a strong emphasis on group events and buyouts, the group is gearing up to host a variety of corporate functions, product launches, and incentive trips in the coming years.

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