Tequila brand Cayéya is making waves in the industry not just for its tequila itself, but also for its innovative approach to packaging. Unlike traditional tequila bottles, Cayéya is using recycled Mexican Coca-Cola and Pacifico beer bottles to create the glass for its new line of tequila. The glass factory responsible for producing Cayéya’s bottles is located in Tonalá, a city known for its artisanal crafts and homemade glassware. Founder Sam Hirsch was drawn to the handmade look and unique characteristics of the bottles, which give them a distinctive and rustic appearance.
The glass used for the bottles is sourced from recycled Mexican Coca-Cola and Pacifico beer bottles, making it an environmentally friendly choice. The bottles are produced in small batches at a family-run glass factory near Guadalajara, using manual steel molds to shape the molten glass. Each bottle is unique, with its own blemishes and blue-green tints, adding to the charm of the product. Additionally, the exposed cork and paper label on the bottle are also made from recycled materials, further reducing the environmental impact of the packaging.
Cayéya’s commitment to sustainability extends beyond just packaging. The company’s emphasis on using recycled materials and supporting local artisans resonates with consumers who are increasingly conscious of environmental issues. The brand’s traditional tequila lineup, priced at $49.99, is positioned as an everyday, agave-forward option for consumers. In contrast, the single-barrel lineup, priced between $129.99 – $159.99, offers a more premium experience with unique aging processes and sophisticated packaging.
Cayéya’s focus on sustainability has not only attracted environmentally conscious consumers but also positioned the brand as a competitive player in the industry. The company’s emphasis on the craftsmanship behind its products and the story of its packaging resonates with customers looking for a unique and authentic experience. By upcycling its traditional tequila bottles into functional items like water carafes and vases, Cayéya has created a strong brand identity that sets it apart from larger, more established competitors.
In a market where traditional brands like Casamigos and Patrón dominate, Cayéya has carved out a niche for itself by offering a sustainable and socially responsible alternative. The brand’s success highlights the growing demand for authentic and ethically produced spirits, driven by a new generation of consumers who value transparency and traceability in their purchases. As the tequila renaissance continues to gain momentum, brands like Cayéya are leading the way in reshaping the industry and setting new standards for sustainability and innovation.