Ghia is making waves in the nonalcoholic beverage industry with the launch of Le Fizz, its first ready-to-drink aperitif in a 750mL bottle. This new product expands Ghia’s existing NA lineup, which includes two large-format aperitif concentrates and the popular single-serve Le Spritz. Le Fizz comes in a refreshing Strawberry & Orange Blossom flavor, offering consumers a unique and tannic-free beverage option.
Founder Melanie Masarin describes Le Fizz as a fruity, gingery, and highly carbonated drink that resembles a soda. Despite its soda-like qualities, the infused botanicals give it a sophisticated aperitif or bubbly wine feel, making it a versatile option to pair with food. Masarin highlights that all Ghia formulations use pure juices and extracts to maintain a dry profile, setting them apart from other nonalcoholic beverages in the market.
Appealing to a Diverse Audience
Le Fizz’s launch helps Ghia cater to a broader audience without compromising its brand identity of cool sophistication. According to Brianda Gonzalez, from The New Bar, the beverage appeals to a wide range of consumers, from traditional aperitif enthusiasts to wellness-focused individuals. The introduction of Le Fizz aligns with Ghia’s commitment to offering unique and appealing nonalcoholic alternatives.
By introducing a large-format RTD product like Le Fizz, Ghia positions itself as a key player in the wine alternative category. This new addition provides consumers with a different type of occasion to enjoy Ghia products, expanding the brand’s reach and appeal. Whether consumed during aperitivo hour or a sit-down meal, Le Fizz offers a versatile drinking experience that resonates with consumers.
The global nonalcoholic adult beverage industry is rapidly expanding, with a market value exceeding $13 billion and continuing to grow. The success of Ghia’s products, including Le Fizz, reflects this trend, with sales increasing year over year. The availability of Le Fizz online and in select retailers opens up new opportunities for consumers to experience Ghia’s innovative nonalcoholic offerings.
Looking ahead, Ghia plans to release additional Le Fizz flavors to compete with other brands in the large-format RTD sparkling wine alternative category. By consistently making their products accessible and appealing to a wide range of consumers, Ghia solidifies its position as a leading nonalcoholic beverage brand. As the industry continues to evolve, Ghia remains committed to innovation and excellence in providing high-quality nonalcoholic options.
Ghia’s launch of Le Fizz represents a significant milestone in the nonalcoholic beverage industry. With its unique flavor profile, versatile appeal, and commitment to innovation, Ghia continues to push boundaries and redefine the NA beverage experience for consumers worldwide.