In a groundbreaking move, Signature Travel Network has partnered with the Indigenous Tourism Association of Canada to launch exclusive Indigenous Tourism Education Modules at the end of this month. This three-part series, developed in collaboration with Destination Canada, aims to provide valuable resources for Indigenous tourism in Canada.
During Signature’s Owners’ Meeting in Montreal, Chris Alestra, Signature’s vice president of destination and air partnerships, unveiled the Indigenous Tourism Education Modules. These modules are designed to empower travel advisors to create unique itineraries centered around Indigenous tourism or incorporate Indigenous-owned products into their existing travel packages.
The Indigenous Tourism Education Modules cover a wide range of topics, including an in-depth exploration of Indigenous communities in Canada and their significance in the tourism industry. Additionally, the modules introduce ITAC’s accreditation program, “The Original Original,” and offer insights into Indigenous experiences near cruise ports in Canada.
ITAC emphasizes the importance of travel trade professionals engaging with these modules to enhance their understanding of Indigenous peoples in Canada and the challenges they face. By immersing themselves in this educational program, advisors can become advocates for Indigenous tourism and contribute to its growth and sustainability.
Initially, the Indigenous Tourism Education Modules will only be available to Signature members until the end of the year. However, starting in January, these valuable resources will be widely accessible on ITAC’s website, allowing a broader audience to benefit from this educational initiative.
Signature’s dedication to promoting Indigenous tourism is evident through its collaboration with ITAC and Destination Canada. By developing these educational modules, Signature aims to raise awareness about Indigenous cultures and traditions while creating opportunities for travel advisors to offer unique and culturally immersive experiences to their clients.
The launch of the Indigenous Tourism Education Modules represents a significant step towards advancing Indigenous tourism in Canada. Through education and awareness, travel advisors can play a crucial role in supporting Indigenous communities, preserving cultural heritage, and fostering sustainable tourism practices. It is imperative for the travel industry to prioritize Indigenous tourism and ensure that these valuable experiences are accessible to all travelers.