In the world of spirits, few beverages resonate as deeply as bourbon. Known for its rich history and complex flavors, bourbon has experienced a renaissance in recent years, attracting both dedicated aficionados and curious newcomers alike. Recognizing this burgeoning market, Flaviar, a company already celebrated for its expertise in connecting enthusiasts with rare and unique spirits, has launched its first exclusive bourbon subscription service. Titled Champions of Bourbon, this initiative aims to deliver a thoughtfully curated selection of award-winning bourbons right to subscribers’ doors.
With Bourbon Heritage Month offering the perfect backdrop for this launch, Flaviar’s Champions of Bourbon service extends beyond mere convenience; it aspires to elevate the bourbon experience itself. Priced at $49.99 per month, the subscription is structured to appeal to a wide spectrum of bourbon drinkers—from those just beginning their journey to seasoned connoisseurs seeking to expand their collections.
One of the standout features of this subscription service is its rigorous selection process. Flaviar has established a high standard for the bourbons included in each delivery. Specifically, only those that have earned prestigious accolades—be it a gold medal at renowned competitions like the San Francisco World Spirits Competition or a score of 90 or higher from respected publications such as Whiskey Advocate or Wine Enthusiast—are considered for inclusion. This meticulous approach guarantees that subscribers will consistently receive high-quality bottles that are not just ordinary selections but notable entries in the bourbon landscape.
The inaugural bottle chosen to launch the service is nothing short of prestigious: the Wilderness Trail Kentucky Wheated Bourbon, which recently claimed a Double Gold at the 2023 NY International Spirits Competition. By starting with a recognized leader in the category, Flaviar sets a high benchmark for the quality and excellence that subscribers can expect moving forward.
The revival of bourbon’s popularity is not coincidental; it aligns with a larger cultural movement towards artisanal and craft spirits. Bourbon has firmly settled into the collective consciousness, especially within cocktail culture. Classic cocktails like the Old Fashioned and Mint Julep transport drinkers to a bygone era, now enjoying renewed popularity among millennials and Gen Z. Data from market analysts indicate that the bourbon sector is poised for sustained growth, further affirming the relevance of Flaviar’s new service.
With access to a curated selection, subscribers will be exposed to bourbons that may not be readily available in their local markets. Flaviar acts as a conduit between bourbon makers and enthusiasts, ensuring that each shipment not only delights the palate but also educates its audience on the breadth of flavors the category has to offer.
Notably, the Champions of Bourbon subscription does not merely focus on delivering bottles; it also enriches the overall bourbon experience. Subscribers are automatically enrolled in Flaviar’s loyalty program, where they can earn points for various benefits, including free shipping, exclusive merchandise, and additional spirits. This added layer creates an engaging experience that fosters community and exploration among bourbon enthusiasts.
Additionally, Flaviar offers a unique incentive for new subscribers during September. As part of Bourbon Heritage Month celebrations, each newcomer is entered to win a custom-designed home bar stand, complete with elegant crystal and copper barware. Such promotions underline Flaviar’s commitment to celebrating not just the liquid in the bottle but also the craftsmanship and culture surrounding bourbon.
As Flaviar launches its Champions of Bourbon subscription service, it endeavors to create a unique space for bourbon lovers looking to explore and expand their horizons. Co-founder Grisa Soba encapsulates this vision by emphasizing the need for a fresh and exciting bourbon experience after years of immersion in the spirits world. By delivering carefully curated bottles while simultaneously nurturing a vibrant community of bourbon aficionados, Flaviar positions itself as a leader in bourbon innovation. This subscription service not only promises to deliver exceptional spirits but also invites subscribers to become active participants in the dynamic bourbon culture, celebrating all that this storied beverage has to offer. Ultimately, Champions of Bourbon appears to be an unparalleled opportunity to engage with one of America’s most beloved spirits, and it just might be the spark that ignites a lifelong passion in many.