Betty Villani, a seasoned travel advisor, stumbled upon Go-Be Sleeves, covers for airplane tray tables, at a trade show in 2022. Developed by Barbara Booth, these sleeves were marketed as a way to shield flyers from germy tray table surfaces. Villani, impressed by the product, immediately placed a generous order customized with her company’s name and phone number to gift her clients.
Continuing Demand for In-Flight Comfort Products
Despite the fading fears of the Covid pandemic, the Go-Be covers have maintained their popularity among Villani’s clients. The colorful designs not only provide germ protection but also offer a comforting sense of security while flying. Additionally, various innovative products like Airplane Pockets, airplane footrests, shelves, and wireless Bluetooth adapters have emerged to enhance the flying experience, especially in economy class.
While many in-flight comfort products aim to improve passengers’ comfort, some like the Knee Defender have sparked controversy in the past. Airlines have banned certain products to prevent disputes, emphasizing the importance of following regulations and crew instructions. However, the market continues to introduce new solutions like the spAIRtray and Bevledge, catering to travelers seeking convenience and relaxation in the air.
In 2015, Andy Bernadett created the spAIRtray, a window shade shelf designed to provide a stable surface for beverages, glasses, and cellphones during flights. Flight attendants have shown admiration for this innovative product due to its practicality and ease of use. Similarly, Bevledge offers passengers drink and cellphone holders while fitting neatly into window slats, adding a touch of convenience and comfort to the flying experience.
BasicConcepts, a company based in Jacksonville, Florida, offers a popular Foot Hammock that attaches to seatback tray tables, providing passengers with adjustable straps and memory foam for superior comfort. The footrest alleviates pressure on the lower back, ensuring a more relaxed and enjoyable travel experience. These footrest products have gained popularity among travelers seeking to elevate their comfort levels in-flight.
In addition to reducing germ exposure, products like the Go-Be Sleeves aim to create a sense of familiarity and comfort for passengers while flying. It is evident that the market for in-flight comfort products continues to evolve, offering innovative solutions to enhance the overall travel experience.