The London Spirits Competition is known for showcasing the best bottles in the industry and providing a platform for up-and-coming brands to make their mark. This year, 40 judges gathered to evaluate entries in 29 different categories, with one standout product stealing the show – Ukiyo Japanese Yuzu Gin. The unexpected victory of this gin has sparked discussions about the direction of the gin market and the evolving preferences of consumers.
The gin market is experiencing a significant shift, with a projected annual growth rate of 5% for the next five years. While traditional gin markets like the US, UK, and Spain are expected to see modest growth, emerging markets like Japan are embracing the global gin trend with enthusiasm. The surge in cocktail culture, with classics like Negroni and Martini gaining popularity, has created a demand for diverse and innovative gin products. This changing landscape has paved the way for brands like Ukiyo Spirits to make a splash with their unique offerings.
Ukiyo Spirits: A Modern Approach to Gin Making
Ukiyo Spirits, a brand based outside Tokyo, has made a name for itself with its innovative approach to gin making. Part of the DKG Group, Ukiyo Spirits embodies the essence of the modern gin movement with its focus on traditional Japanese distilling methods and local botanicals. The brand’s philosophy of “living in the moment” is reflected in its range of products, including Tokyo Dry, Japanese Blossom, Yuzu Gin, and Japanese Rice Vodka. At the London Spirits Competition, all four products earned accolades, with the Japanese Yuzu Gin emerging as the standout winner.
Made from a base of traditional Japanese shochu spirit infused with juniper, yuzu, and regional botanicals, the Japanese Yuzu Gin captivated the judges with its complexity and balance. Scoring an impressive 97 points out of 100, this gin not only won the Gin of the Year Award but also received recognition for its packaging design, inspired by Japan’s natural landscapes. The judges praised the gin for its herbal notes, balanced palate, and long citrus finish, making it a must-have for gin enthusiasts around the world.
The success of Ukiyo Japanese Yuzu Gin at the London Spirits Competition is a testament to the brand’s commitment to innovation and quality. As consumer tastes evolve and cocktail culture continues to thrive, brands like Ukiyo Spirits are leading the way with their unique offerings and creative approach to gin making. With the global gin market poised for growth, it will be exciting to see how brands like Ukiyo Spirits continue to shape the future of the industry.