The Hospitality Heroes Reception, hosted by Shatterproof during the Americas Lodging Investment Summit (ALIS) in Los Angeles, is more than just an event—it represents a significant move toward addressing the pervasive issue of substance use disorders within the hospitality industry. Scheduled for January 29, 2024, this marks the eighth edition of the reception, which not only celebrates contributions from within the industry but also supports Shatterproof’s mission to enhance access to quality addiction treatment throughout America.
Founded in 2013, Shatterproof is a nonprofit organization dedicated to reshaping healthcare for individuals affected by addiction. Its core objectives include reducing the stigma surrounding substance use disorders, improving the standard of treatment, and promoting comprehensive education on prevention, recovery, and rehabilitation. Through initiatives like the Hospitality Heroes Reception, Shatterproof has successfully raised over $5 million to support these aims, emphasizing the critical need for systemic change in how addiction is managed and treated.
This year’s reception will honor Amanda Hite, the president and CEO of STR (Smith Travel Research), acknowledging her pivotal role in advancing data-driven solutions within the hospitality sector. The event will also recognize various hospitality companies that have actively supported Shatterproof’s mission, underscoring the collaborative spirit required to address such a complex public health challenge. By shining a light on these champions, the reception serves not only to celebrate achievements but also to inspire further participation and commitment from others in the industry.
A significant feature of the ALIS Summit this year is a panel discussion focused specifically on addiction issues within the hospitality industry. Esteemed panelists, including Hite and Shatterproof founder Gary Mendell, alongside executives from major hotel chains, are set to provide insights into the challenges and responsibilities that the industry faces regarding substance use. This discussion highlights a growing recognition of the impact of addiction on the workforce, as the hospitality sector often experiences high stress and substance use prevalence among its employees.
Shatterproof’s partnership with Northstar Travel Group, which oversees ALIS, represents a strategic alliance aimed at furthering addiction education and support within the hospitality sector. Over the course of the next year, this partnership plans to leverage a wide array of events and resources to disseminate crucial information on addiction-related issues, including the dangers of fentanyl and alcohol use disorder. As stated by Bob Sullivan, Northstar’s chief commercial officer, this initiative highlights the industry’s commitment to tackling the public health crises that emanate from substance use disorders.
Ultimately, the Hospitality Heroes Reception is a testament to the hospitality industry’s willingness to confront its challenges head-on. Through collaboration, education, and advocacy, stakeholders are poised to make significant strides toward enhancing the quality of treatment and reducing stigma surrounding addiction. As this influential event approaches, it serves as a powerful reminder of the potential for positive change when communities unite for a common purpose.