In a significant move to enhance the travel advisor experience, Sandals and Beaches Resorts have introduced the Sandals Elite Advisor (S.E.A.) Program. This loyalty platform is meticulously designed to recognize and reward travel advisors for their commitment and contributions to the resorts’ success. By implementing a tiered structure that incentivizes increased sales, the S.E.A. Program aims to create a symbiotic relationship between the advisors and the resorts, ultimately benefiting the clients seeking unforgettable vacation experiences.
At the core of the S.E.A. Program is its ability to track commissionable bookings lasting three nights or more—a feature that not only simplifies the process for advisors but also enhances their earning potential. The newly upgraded Travel Advisor Portal stands as a critical component of this program. It boasts a refreshed dashboard that encompasses a comprehensive overview of lifetime bookings, reservations that have been completed, and future bookings. Travel advisors can now easily keep tabs on their current-year revenue and track their progress toward achieving the prestigious Chairman’s Royal Club status.
Additionally, the portal introduces an Advisor’s Benefits page that provides vital information about the various status tiers and the corresponding rewards available at each level. This clarity is essential for advisors to understand the tangible benefits of their engagement and sales efforts.
A unique aspect of the S.E.A. program is the extensive support mechanism embedded within it. Travel advisors are not left to navigate their paths alone; instead, they can expect assistance from dedicated business development managers and specialized call center teams designed to address their needs promptly. This reinforces Sandals’ recognition of travel advisors as crucial partners in their operations, highlighting their importance in crafting memorable vacation experiences for clients.
Looking ahead, Sandals has ambitious plans for the continued evolution of its Travel Advisor Portal. An all-new version is anticipated to launch this June, promising further enhancements that will bolster the effectiveness of the program. This commitment to improvement underscores the company’s focus on adapting to the needs of travel advisors in an ever-changing industry landscape.
Gary Sadler, the executive vice president of sales and industry relations at Unique Vacations, emphasized the essential role of travel advisors in the business model of Sandals and Beaches resorts. By ensuring that advisors are equipped with the tools and support necessary for their success, the S.E.A. Program exemplifies a commitment to collaboration. It acknowledges that satisfied advisors are instrumental in fostering lasting memories for their clients, thereby promoting a cycle of mutual benefit.
With the launch of the Sandals Elite Advisor Program, Sandals and Beaches resorts are setting a precedent in the travel and hospitality industry. The focus on creating a robust, supportive ecosystem for travel advisors reflects an understanding of their vital role in delivering exceptional client experiences. As the program rolls out and further enhancements are introduced, it will undoubtedly reshape the relationship between travel advisors and these celebrated resorts, paving the way for future growth and innovation in the sector.