The Las Vegas Strip, renowned for its lavish entertainment and vibrant nightlife, is about to witness a remarkable transformation as Caesars Entertainment partners with reality TV mogul Lisa Vanderpump to launch The Vanderpump Hotel, previously known as The Cromwell. This venture signifies not only a rebranding but also a conceptual renaissance for an iconic location that seeks to infuse the glitzy Strip with a fresh and alluring character.
Located strategically at the junction of Las Vegas Boulevard and Flamingo Road, The Vanderpump Hotel will undergo an extensive renovation starting this summer, with an ambitious completion date set for early next year. The initiative marks Vanderpump’s first foray into the hotel industry, showcasing her evolving brand that has thrived in the realm of hospitality with successful restaurant partnerships in the area. Each previous collaboration, from the Vanderpump Cocktail Garden at Caesars Palace to Pinky’s by Vanderpump at the Flamingo, speaks to Vanderpump’s unique flair for creating inviting atmospheres while ensuring quality experiences.
Design Vision: A Playful and Upscale Retreat
Vanderpump’s design company, Vanderpump Alain, will spearhead the aesthetic overhaul of The Cromwell, promising a space that embodies sophistication mixed with playful elements. This endeavor is not just about luxurious accommodations but rather an attempt to instill a new energy into the hotel. Vanderpump has stated her intention to “breathe new life” into the establishment—an ambitious goal given the hotel’s mixed legacy since its opening in 2014 as the first standalone luxury boutique hotel on the Strip.
The renovation plans include a modernized reception area, upgrades to 188 guestrooms and suites, and an inviting lounge venue aimed to attract both visitors and locals alike. These changes will undoubtedly elevate the guest experience and position The Vanderpump Hotel as a desirable destination. With competitive hotel offerings in Las Vegas, this reimagined space has the potential to foster a unique identity that stands apart from the crowd.
Preserving the Charm While Evolving
Interestingly, The Cromwell will continue operations throughout the renovation period, allowing guests to experience the transformation firsthand. Currently offering dining options like Giada’s famed restaurant and lively nightlife at Drai’s, the property is well-established. However, Vanderpump’s project brings a promise of a novel and upscale twist that may refresh the casual visitor’s perspective of the hotel.
As the new branding takes shape, it will be crucial for the management to balance the historical charm of the building, which began its life as the Barbary Coast Hotel & Casino in 1979, with innovative design choices that cater to modern tastes. Vanderpump has an instinctive grasp of how to create ambiance, and her imprint on this project could very well define the next chapter of hospitality along one of the most famous roads in the world.
The excitement surrounding The Vanderpump Hotel is palpable; it encapsulates the spirit of Las Vegas—ever-evolving yet immensely captivating. As this project unfolds, it sets the tone for a luxurious getaway while enhancing the Strip’s allure, suggesting that the reach of reality TV extends far beyond the screen and into the opulent realm of hospitality.