When it comes to favorite cocktails, the margarita is at the top of the list for many drinkers in the U.S. In fact, exclusive data from NielsenQ (NIQ) revealed that the margarita was the best-selling cocktail of 2023. This comes as no surprise, as the tequila-based drink has held the title of most popular cocktail in the U.S. since 2015, the year NIQ started tracking this category. The sales data was collected from a wide range of establishments, including independent outlets and chain outlets that focus on dining and drinking experiences. The balance between these different types of venues gives a comprehensive view of the cocktail landscape.
Aside from the margarita, other classic cocktails made their way into the top 10 list for 2023. Drinks like the martini, mojito, old fashioned, and Long Island iced tea continue to be favorites among drinkers. The espresso martini, described as the current “it” cocktail, also secured a spot in the top rankings. Surprisingly, the spritz experienced a significant surge in popularity, making it one of the best-selling mixed drinks of the year. Despite a slight increase in the median cocktail price, the quantity of cocktail purchases saw a 6% rise in the final quarter of 2023 compared to the previous year.
The best-selling cocktails in the fourth quarter of 2023 offer insight into current consumer preferences. However, seasonal variations play a role in shifting the rankings. For example, the mojito climbed to the third spot during the summer months, while the Piña Colada made the top 10 list before being replaced by the Bellini as temperatures cooled. These fluctuations reflect the influence of warm-weather drinking habits on cocktail choices.
Iconic Cocktails and Timeless Appeal
Certain cocktails, such as the martini and Moscow Mule, have stood the test of time and remained popular choices among consumers. The enduring appeal of these drinks highlights their timeless quality and ability to satisfy a wide range of tastes. The rise of tequila and mezcal in popularity suggests that the margarita’s reign as a favorite cocktail is far from over.
The emergence of cocktails like the Aperol spritz and espresso martini signals a shift towards new and innovative flavors in the cocktail scene. These beverages have quickly gained popularity and show no signs of slowing down. As drinkers continue to explore different concoctions, expect to see more of these trendy drinks on menus in 2024.
The Brunch Time Favorite
Brunch wouldn’t be complete without a refreshing mimosa, the quintessential morning cocktail made with sparkling wine and orange juice. For a twist, some opt for a Bellini, which substitutes peach puree for orange juice. These fruity and bubbly drinks have become staples in brunch culture, offering a delightful way to kick off the day.
With a diverse range of cocktails to choose from, the U.S. cocktail scene is constantly evolving to cater to changing tastes and preferences. Whether it’s sipping on a classic martini or indulging in a trendy espresso martini, there’s a drink for every occasion and mood. As mixologists continue to innovate and experiment with flavors, the cocktail landscape is sure to offer exciting new experiences for drinkers across the country. Cheers to the endless possibilities of cocktails!