Dreamscape Cos. founder Eric Birnbaum has set his sights on transforming the Rio Hotel & Casino in Las Vegas through a $350 million renovation project. Since acquiring the property from Caesars Entertainment in 2019, Dreamscape has been working diligently to breathe new life into this iconic resort. In a recent interview, Birnbaum shared his insights and vision for the Rio’s future.
Upon acquiring the Rio, Birnbaum recognized the property’s vast potential. With spacious suites, a sprawling convention facility, and a prime location on 90 acres of land, the Rio possessed unique characteristics that set it apart. Birnbaum’s vision for the resort centers around creating a seamless and cohesive experience for guests, from the moment they arrive until the moment they depart. By focusing on storytelling and authenticity rather than theme-based design, Dreamscape aims to offer a truly immersive and memorable experience.
One of Dreamscape’s key focuses has been on enhancing the guest experience across all areas of the resort. From the newly unveiled food hall to the renovated guestrooms and pool deck, every aspect of the Rio has been meticulously curated to evoke a sense of authenticity and warmth. By infusing each space with depth and soul, Dreamscape seeks to create a welcoming environment that resonates with guests on a personal level.
While Dreamscape is implementing significant changes at the Rio, Birnbaum is quick to acknowledge the resort’s storied history. From iconic performances by magicians Penn & Teller to the Rio’s reputation as a popular destination in its heyday, Dreamscape aims to honor the property’s legacy while also ushering in a new era of growth and revitalization. By leveraging the Rio’s past successes and refining them for a modern audience, Dreamscape hopes to reignite interest and excitement in the property.
Looking Ahead
As Dreamscape continues its ambitious renovation efforts, Birnbaum remains focused on delivering accessible luxury to guests. By providing exceptional value and a high-quality experience, Dreamscape aims to position the Rio as a premier destination within the Las Vegas market. With a keen eye on market trends and evolving guest preferences, Dreamscape is poised to shape the Rio into a must-visit destination for both local and transient visitors alike.
The Rio Hotel & Casino’s transformation under Dreamscape Cos.’ leadership represents a bold new chapter in the resort’s history. By blending innovation with a respect for tradition, Dreamscape is poised to redefine the guest experience at the Rio and elevate it to new heights of success. With a steadfast commitment to authenticity, storytelling, and guest satisfaction, Dreamscape’s vision for the Rio promises to set a new standard for hospitality in Las Vegas.