Outlaw Mile Hi Light Beer, a product of Colorado’s Tivoli Brewing, is breaking into the light beer market with a fresh perspective. Designed to compete with established giants like Bud Light and Coors Light, Outlaw has set out to challenge the traditional norms of the industry. According to Opsahl, the CEO of Tivoli Brewing, the light beer category is a significant player in the overall beer market, with brands like Bud Light and Corona Extra leading the pack. However, there is room for innovation and disruption in this space, which Outlaw aims to capitalize on through its unique approach.
To accelerate its national expansion, Outlaw has teamed up with country music singer HARDY. This partnership, facilitated by Get Engaged Media, aims to leverage HARDY’s influence and authenticity to connect with a broader audience. HARDY, a Mississippi native, has a genuine appreciation for light beer and resonates with Outlaw’s mission of thinking differently and breaking barriers. His involvement as a brand ambassador and shareholder is expected to bring a new level of visibility and recognition to Outlaw in the coming months.
Outlaw’s market strategy revolves around a unique Kölsch beer brewed with quality ingredients and a quick production process. The brand’s emphasis on maintaining top-tier quality while delivering a fresh and crisp profile sets it apart from the competition. With a focus on brick-and-mortar retailers and a hands-on approach to brand building, Opsahl and his team are rapidly expanding Outlaw’s presence across the country. By partnering with major retail chains like Walmart, Costco, and Circle K, Outlaw is making its mark in the competitive beer market.
In addition to its traditional light beer offerings, Outlaw is also keeping an eye on the growing trend of non-alcoholic beverages. With companies like Heineken and Athletic Brewing leading the way, the non-alcoholic beer market is poised for substantial growth in the coming years. Opsahl recognizes the potential of tapping into this segment but also acknowledges the challenges, such as price pressures and inflation. Despite the evolving landscape of the beer industry, Outlaw remains committed to carving out its unique place in the market.
Outlaw Mile Hi Light Beer’s partnership with HARDY, innovative market strategy, and awareness of industry trends set it apart as a new player in the light beer market. By challenging the status quo and embracing creativity and authenticity, Outlaw is poised to make a significant impact on the beer industry. With a focus on quality, visibility, and adaptability, Outlaw is paving the way for a new generation of light beer drinkers.