Recently, American Airlines made headlines with the announcement that it would no longer be limiting how AAdvantage loyalty program members can earn miles or points based on booking channels. This decision marked a shift in the airline’s approach to customer rewards and signaled a more inclusive strategy moving forward.
However, while the airline decided to backtrack on its initial plans regarding the AAdvantage loyalty program, it is clear that American Airlines is still committed to implementing new reward initiatives. One of these initiatives includes the introduction of a Preferred Agency Program, designed to incentivize travel agencies to promote and book travel through New Distribution Capability technology.
The Preferred Agency Program was initially set to commence on May 1st, but was later postponed to July 11th. Under this program, agencies would be required to book a certain percentage of their American volume through NDC channels to qualify as preferred agencies. This figure was set to increase over time, with the goal of reaching 70% by April 30, 2025.
American Airlines recently reached out to corporate clients and travel agencies to inform them about the impending changes to their incentive programs. In emails signed by senior vice president Scott Laurence, the airline hinted at upcoming incentives that would reward agencies for their continued support and utilization of NDC technology.
American Airlines’ decision to introduce a Preferred Agency Program highlights the airline’s commitment to streamlining its operations and embracing new technologies. Despite the initial setbacks with the AAdvantage loyalty program, the airline remains dedicated to enhancing the overall travel experience for both customers and partners. The future looks promising for American Airlines and its innovative approach to customer rewards.