The recent Sweets & Snacks Expo held in Indianapolis showcased a variety of chocolate, candy, and snack products, with a noticeable trend towards smaller, bite-sized versions. This downsizing is not simply a result of “shrinkflation,” but rather a deliberate effort by the confectionery industry to reduce the calorie counts of their products. The Always A Treat Initiative, a 5-year pledge made in collaboration with the Partnership for a Healthier America, aims to sell at least half of instant consumable items in 200 calorie or less packages. This commitment to downsizing was evident at the Expo, signaling a continued effort by the industry to provide consumers with healthier options.
The confectionery industry’s shift towards smaller portion sizes is not only a positive step for public health but also aligns with consumer preferences. The Power of Portions Report published by the Portion Balance Coalition revealed that half of candy consumers are actively cutting back on portion sizes. Many consumers opt for single-serve snacks or multi-packages with predetermined portion sizes to help control their food intake and satisfy cravings. This shift in consumer behavior is driving the demand for bite-sized candies and snacks that provide convenience and portion control.
In addition to downsizing, the Expo also featured a range of “better-for-you” candies and snacks that cater to evolving consumer preferences. Products with lower sugar content and more plant-based protein were highlighted, reflecting a growing interest in healthier alternatives. Responding to consumer desires for variety, companies are innovating to provide products that not only taste good but also meet health-conscious needs. The focus on offering healthier options demonstrates a commitment to promoting public health while meeting consumer demands.
Several innovative products were showcased at the Expo, signaling a shift towards healthier and more diverse offerings in the market. Brands like Ghirardelli, Klondike, Little Debbie, Skittles, Mike and Ike, and Pop-Tarts introduced new mini and bite-sized options that cater to calorie-conscious consumers. Lower-sugar versions of traditional treats like Jif To Go, Sconza Thins, and Voortman Zero Sugar Cookies were also on display, indicating a growing emphasis on reducing sugar content in products. Additionally, products with higher protein and plant-based ingredients like Nutri-Grain, Lindt, Lenny and Larry’s, and Katjes were highlighted to meet the demand for healthier snacking alternatives.
While taste remains a primary factor for consumers, the confectionery industry’s Always A Treat Initiative underscores a commitment to promoting responsible consumption through smaller portions. The plethora of miniature treats at the Expo serves as a tangible example of the industry’s dedication to providing consumers with healthier options. By prioritizing smaller portion sizes, the industry is not only addressing public health concerns but also catering to changing consumer preferences. This initiative sets a precedent for other food sectors, particularly restaurants, to follow suit and adopt practices that promote more mindful eating habits.
The Sweets & Snacks Expo’s focus on downsizing and providing healthier alternatives reflects a larger industry shift towards meeting consumer demands for more responsible and health-conscious products. By offering a variety of smaller, bite-sized options and innovating with lower-sugar and higher protein alternatives, the confectionery industry is paving the way for a healthier snacking landscape. Consumers can expect to see a greater emphasis on portion control and healthier ingredients in products as companies continue to prioritize public health and consumer well-being.