Viking, one of the largest and fastest-growing ocean and river cruise lines, recently went public in May. The company’s first earnings call revealed some impressive statistics, showcasing that a vast majority of its ocean and river product is already sold out for 2024. Additionally, a significant portion of its 2025 capacity is already booked, demonstrating a soaring demand for Viking’s cruises.
Impressive Sales Figures
The numbers provided by Viking during the earnings call were quite impressive. 91% of ocean capacity for the current year is already sold out, along with 39% of the capacity for 2025. The company has also achieved impressive sales figures for its ocean cruises specifically, with 91% of this year’s capacity and almost half, 47%, of next year’s capacity already booked. These figures clearly show a strong demand for Viking’s cruise offerings.
Viking’s executives expressed confidence in their sales trends, pointing out that advance bookings have seen a significant increase compared to previous years. Prices have increased by about 13% year over year, indicating a positive response from customers. The company is also expanding its fleet, with a 17% increase in operating capacity planned for 2025. Several new ships are set to join the Viking fleet in the coming years, with additional vessels planned for delivery up to 2029.
Viking’s long ocean cruising booking curve provides valuable insights into popular itineraries and allows the company to make informed decisions about future offerings. This strategic approach to planning and expansion has contributed to Viking’s success in the industry. While the company has not indicated any plans to venture into new regions at this time, its focus on meeting the growing demand for its cruises has positioned Viking as a key player in the industry.
Viking’s impressive sales figures, strategic planning, and continuous expansion efforts have solidified its position as a leading cruise line in the industry. The company’s commitment to meeting customer demand and providing exceptional cruise experiences has contributed to its growing success and popularity among travelers.