Gin, often misunderstood and underrated in the spirits industry, has a rich history and a loyal fan base. While it may not be the most popular spirit in the U.S. based on total sales volume, gin continues to have a dedicated following among cocktail enthusiasts. The classic gin and tonic and the original gin martinis are just a few examples of its enduring appeal. Additionally, the emergence of provenance gins, which highlight unique flavors specific to the regions where they are produced, has brought new excitement to the category. Brands like Las Californias Gin are showcasing botanicals sourced from the United States and Mexico, telling the story of the land and the people behind the spirit.
One of the pioneering provenance gins is the Stray Dog Wild Gin from Greece. This spirit is a creation of co-founders Johnny Livanos and Adriana Soley Livanos, who have incorporated wild foraged mountain sage, bay leaf, and other local ingredients to craft a savory and smooth gin. The unique flavor profile of Stray Dog is designed to complement Mediterranean cuisine, making it a versatile choice for both sipping and mixing in cocktails. Another standout example is the Mr. Pickles Pacific Northwest Gin from Oregon, which uses 100% white winter wheat sourced locally and a blend of botanicals like sencha green tea and pink peppercorns. This gin pays tribute to its namesake, a friendly rescue pup, with its smooth and mellow character.
Gracias a Dios, a Mexican-owned company producing high-quality mezcal and agave gin, stands out for its commitment to eco-friendly practices and fair treatment of employees. The company utilizes local ingredients like juniper, orange peel, and cacao to create a range of gin expressions that represent the rich cultural heritage of Mexico. Lighthouse Gin from New Zealand is another example of a brand that values its origins, using hand-zested Yen Ben Lemons and other botanicals to craft a distinctive spirit. Rachel Hall, the first female head distiller in the country, personally collects spring water for the gin production, showcasing her dedication to creating a unique and authentic product.
Revivalist Garden Gin, a sustainably produced spirit designed by acclaimed mixologist Brendan Bartley, is a testament to the innovative spirit of the gin industry. This botanical-forward gin incorporates unique ingredients sourced from around the world and locally grown plants, creating a balanced and flavorful gin perfect for summer cocktails. Glendalough Wild Botanical Gin from Ireland takes a different approach, infusing wild plants foraged from the Wicklow Mountains into the distillation process. The result is a multi award-winning gin that offers a truly unique flavor profile and showcases the artistry behind each bottle.
The rise of provenance gins represents a shift towards celebrating the origins and distinct flavors of gin. Brands that embrace local ingredients, sustainable practices, and ethical values are gaining recognition in the industry for their commitment to quality and authenticity. As consumers continue to seek out unique and innovative spirits, the future looks bright for the evolving world of gin.