It is no surprise that in the travel industry, finding a comfortable place to stay is a top priority for both business and leisure travelers. A recent Travel Weekly poll revealed that the majority of travel advisors frequently book hotels, resorts, and other accommodations for their clients. The methods used by these advisors vary greatly, with factors such as travel occasion, client preferences, and loyalty programs influencing their choices.
When it comes to booking accommodations, travel advisors have a plethora of channels to choose from. Some advisors opt for Global Distribution Systems (GDS) for corporate business travel accommodations, while others prefer booking directly through a property’s website, app, or call center. VAX VacationAccess and proprietary websites provided by agencies or consortia are also popular choices among advisors. The use of consolidators or wholesalers like Expedia TAAP or Classic Vacations is another common method of booking accommodations.
Despite the variety of booking channels available, travel advisors often find themselves faced with challenges when booking accommodations. Checking prices on Online Travel Agencies (OTAs) is a necessary step for some advisors, even though the commission payouts may be lower. Booking direct with hotels, especially for VIP clients, can also pose challenges when it comes to commission payments. Several advisors have expressed frustration over having to chase hoteliers for owed commissions, a task that has become more prevalent since the onset of the pandemic.
As the travel industry evolves and adapts to new challenges, travel advisors must also be flexible in their approach to booking accommodations. With shifting client needs and preferences, advisors must stay informed about the latest trends in hotel bookings and be willing to explore new booking channels. Adapting to changing circumstances is essential for travel advisors to continue providing exceptional service to their clients.
The world of hotel bookings is complex and ever-changing. Travel advisors must carefully consider factors such as client preferences, loyalty programs, and commission structures when choosing booking channels. By staying informed and adapting to new challenges, travel advisors can navigate the intricacies of hotel bookings and ensure a seamless experience for their clients.