DuBlasé, a premium whiskey brand founded in Jacksonville, Florida in 2021, has quickly made a name for itself in the spirits industry. With a focus on diversity, entrepreneurship, and philanthropy, the brand has gained recognition for its commitment to excellence and giving back to the community.
Darrin Eakins, the founder and CEO of DuBlasé Whiskey, has a background that sets him apart in the industry. With accolades such as Top 40 Under 40 by Florida A&M University and Top 20 Under 40 by the Florida Black Expo, Eakins has established himself as a leader to watch. His introduction to whiskey came from a family tasting, sparking his passion for creating a brand that caters to the growing flavored whiskey market.
One of the standout features of DuBlasé is its dedication to benefiting African American communities. Eakins believes in the importance of ownership and representation in the spirits industry, aiming to increase diversity at the executive level. A portion of the brand’s annual sales is donated to the DuBlasé Foundation, which focuses on empowering minority youth through educational resources and enrichment programs.
While DuBlasé is already available in national retailers such as Total Wine and Sam’s Club, Eakins has ambitious plans for the brand’s future. By partnering with distributors across the country, he hopes to increase DuBlasé’s reach and influence in the industry. The brand’s collaborations with organizations like the National Multiple Sclerosis Society and the United Negro College Fund demonstrate its commitment to supporting important causes and making a difference.
For Eakins, the true measure of success lies in the positive impact DuBlasé can have on the world. By leaving a legacy of philanthropy and community building, he hopes to inspire others to make a difference. Through partnerships with local and national organizations, DuBlasé Whiskey is leading the charge in creating a stronger, more unified community, one toast at a time.
DuBlasé is more than just a whiskey brand – it is a symbol of entrepreneurship, diversity, and social responsibility. With a commitment to excellence and giving back, DuBlasé is poised to become a leader in the spirits industry, setting an example for others to follow.