Accor is making significant strides towards the launch of its very first Orient Express hotel, the Orient Express La Minerva in Rome. This marks a momentous occasion in the revival of the iconic Orient Express brand within the hospitality industry.
Accor’s acquisition of a 50% stake in the Orient Express brand from SNCF Group in 2017 set the stage for its ambitious plans to bring back the legendary train and hotel experiences. The collaboration with luxury giant LVMH further solidifies Accor’s commitment to elevating the Orient Express brand to new heights. The expansion into Rome, Venice, and Riyadh signifies the global reach and appeal of the Orient Express.
Innovative Offerings
Accor’s introduction of the La Dolce Vita Orient Express luxury overnight train service and the future Orient Express Silenseas sailing ship showcase its pioneering spirit in creating unique travel experiences. The blend of tradition and modernity in these offerings is poised to capture the imagination of discerning travelers around the world.
Redefining Hospitality Excellence
The partnership between Accor and LVMH signifies a shared vision to redefine the art of hospitality through the Orient Express brand. By leveraging their respective expertise and resources, the aim is to set new standards of luxury and service in the industry. The emphasis on quality and exclusivity will be at the forefront of the Orient Express experience.
The history and glamour associated with the Orient Express have been carefully preserved and reimagined for the contemporary traveler. The revival of the brand under Accor’s stewardship promises to evoke a sense of nostalgia while delivering unparalleled levels of comfort and sophistication. The Orient Express hotels and trains are poised to become coveted destinations for those seeking a truly immersive and luxurious travel experience.
The resurgence of the Orient Express brand through Accor’s strategic initiatives and partnerships heralds a new chapter in the world of luxury hospitality. By blending heritage with innovation, Accor is breathing new life into this iconic brand, ensuring that the legacy of the Orient Express continues to captivate and inspire generations to come.