HX, previously known as Hurtigruten Expeditions, has recently made a significant change in its leadership by appointing Gebhard Rainer as its new CEO. Rainer, who is currently serving as the CEO of Sandals Resorts International, will continue in his role at Sandals until June 30th. This decision marks a new chapter for HX as it aims to strengthen its position as a stand-alone brand separate from Hurtigruten.
The appointment of Gebhard Rainer comes at a crucial time for HX as it undergoes a transition to establish itself as an independent management entity. The cruise line is looking to build a dedicated team that will lead the company towards its full potential. This move signifies a clear separation from Hurtigruten, a specialist in Norwegian coastal cruises, and signals a new direction for HX under Rainer’s leadership.
Daniel Skjeldam, who previously held the position of CEO for both Hurtigruten Group and HX during the initial phases of the transition, will now transition to a board member role in the Hurtigruten Group. This shift in leadership reflects a strategic decision to bring in a CEO who can focus solely on driving HX’s growth and development. Rainer’s appointment is seen as a key component of HX’s strategic plan, leveraging his leadership experience and market knowledge to propel the brand forward.
Gebhard Rainer’s appointment is a testament to his proven track record in the industry. Prior to joining Sandals in 2018, Rainer served as Hyatt’s CFO, bringing with him a wealth of experience in hospitality and finance. His tenure at Sandals has been marked by success, making him a natural choice to lead HX into its next phase of growth. Rainer’s expertise in the U.S. market and his strong ties to the travel trade make him well-suited to drive HX’s expansion and capture new opportunities in the expedition cruise segment.
The appointment of Gebhard Rainer as CEO of HX represents a significant milestone in the cruise line’s evolution. With a new leader at the helm, HX is poised to chart a new course and realize its full potential as a stand-alone brand. Rainer’s appointment underscores the brand’s commitment to strategic growth and innovation, setting the stage for an exciting new chapter in HX’s journey.