When Splash Mountain at Walt Disney World’s Magic Kingdom was rethemed to Tiana’s Bayou Adventure, it marked a significant shift towards inclusivity and modernization. While Splash Mountain was a longtime favorite among park guests, its roots in Disney’s 1946 film “Song of the South” had garnered criticism for its portrayal of Black individuals. The decision to transform the attraction into Tiana’s Bayou Adventure, inspired by the 2009 animated film “The Princess and the Frog,” was celebrated for its broader appeal to a diverse audience.
Walt Disney Imagineering executive creative producer Charita Carter highlighted the importance of Tiana as a character, noting that she is “everybody’s princess.” Carter emphasized that Tiana’s story is relatable to many individuals, making her an inspiring figure for all. The positive reception to the retheme from both travel advisors and park guests attests to the resonance of Tiana’s narrative and its significance in promoting diversity and representation within Disney attractions.
Travel advisors have expressed enthusiasm for Tiana’s Bayou Adventure, citing the anticipation and positive feedback from clients. The attraction’s marketing strategy was deemed “masterful” by Greg Antonelle, owner of MickeyTravels, who highlighted the excitement surrounding the new experience. The revamped storyline, focused on New Orleans’ music and culinary scene, offers a refreshing and engaging narrative for visitors of all ages.
Disney’s decision to retheme Splash Mountain reflects a broader shift in the company’s core values. The addition of “inclusion” as a fundamental principle alongside safety, courtesy, show, and efficiency underscores Disney’s commitment to diversity and representation. This evolution aligns with changing societal norms and expectations, positioning Disney as a progressive and inclusive entertainment entity.
Beyond Tiana’s Bayou Adventure, Disney World recently completed a significant renovation of Epcot, introducing new neighborhoods and experiences for park guests. The reimagined park layout, with distinct sections like World Nature, World Discovery, and World Celebration, offers unique opportunities for exploration and engagement. The revitalization of Epcot reflects Disney’s dedication to innovation and guest satisfaction.
As Disney continues to unveil new attractions and entertainment options, the summer lineup excites both travel advisors and park guests. From the “Disney Dreams that Soar” drone show in Disney Springs to Epcot’s refreshed spaces, there is a sense of anticipation and enthusiasm surrounding the latest additions. Javier Moreno, senior vice president of Disney Destinations Sales Solutions, emphasizes the appeal of these new experiences for visitors, highlighting the message that there has never been a better time to vacation at Walt Disney World.
Disney’s ongoing efforts to support travel advisors include providing training, sharing sharable content, and facilitating communication about new offerings. By equipping advisors with the tools and resources needed to promote Disney’s latest attractions, the company aims to enhance guest experiences and strengthen relationships with the travel community. Through ongoing engagement and collaboration, Disney seeks to elevate the role of travel advisors in shaping the narrative around its parks and attractions.