Four Seasons Yachts has been making waves in the cruise industry with its upcoming inaugural voyage in January 2026. The departure of key leadership team members, including president and CEO Larry Pimentel, has raised questions about the direction of the brand. However, vice president of business development and sales excellence, Nils Lindstad, remains optimistic about the future. Lindstad revealed that they are actively searching for a new CEO to lead the seasoned team, signaling that the project is still moving forward despite the changes. The steel cutting has already been completed, the keel is being laid, and the delivery from Fincantieri is expected at the end of 2025.
Travel advisors have expressed unease following the leadership departures at Four Seasons Yachts. Lindstad reassured advisors that such changes are not uncommon in start-ups and projects. He emphasized that the focus remains on delivering the yacht and ensuring a successful inaugural year. Lindstad mentioned that a new CEO with extensive experience in passenger shipping, particularly in the luxury travel sector, is being sought. Until then, the team is dedicated to meeting their goals and maintaining progress.
The strategy of starting with invitation-only bookings aimed to target Four Seasons’ loyal guests who have previously experienced their hotels, resorts, and jet products. Lindstad stated that the initial invitations were well-received, prompting the opening of bookings to the public in March. With a limited inventory of 95 suites across 19 voyages, Four Seasons Yachts is carefully managing availability to meet the high demand. The primary focus has been on loyal guests and their travel partners, showcasing the brand’s commitment to customer relationships.
Recognizing the importance of travel advisors, Four Seasons Yachts has integrated them into their go-to-market plan from the beginning. Lindstad confirmed that advisors have the option to handle bookings on behalf of invited guests, highlighting their significant role in the booking process. The company’s consumer website encourages guests to contact their preferred travel partner for reservations, indicating a collaborative approach to customer service. With nearly 2,000 advisors registered through their portal, Four Seasons Yachts is leveraging these relationships to drive bookings and establish a strong presence in the luxury travel market.
As Four Seasons Yachts prepares to open up more voyages for sale, Lindstad revealed plans for proactive outreach and the development of preferred relationships with travel agencies. The company aims to strengthen its network of advisors, ensuring a seamless booking experience for guests. With additional voyages on the horizon, Four Seasons Yachts is laying the groundwork for continued growth and success in the competitive cruise industry.
While the departure of key leaders may have raised concerns, Four Seasons Yachts remains steadfast in its commitment to delivering a unique and luxurious cruising experience. With a dedicated team, strategic partnerships with travel advisors, and a focus on customer satisfaction, the future looks promising for this innovative cruise brand.