When entrepreneurs Brett and Casey McManus decided to document the renovation of a rundown motel in Killington, Vt., they never expected their Instagram videos to go viral. Initially posting to keep friends and family updated, they were taken aback when their content attracted millions of views and gained over 300,000 followers in just a few months. The unexpected surge in popularity led to the rebranding of the motel as the Apres Inn, a move that was met with enthusiasm from their online community.
With the encouragement of their growing online following, the McManus’ tackled the renovation of the motel themselves to manage costs. Balancing full-time jobs, operating the motel, and overseeing the renovation proved to be a challenging endeavor. Despite the difficulties, they persevered, with Casey leaving her teaching career to focus on hospitality full time.
The project in Killington marked the McManus’ transition from Airbnb hosts and home flippers to hoteliers on a larger scale. Although they faced obstacles during the renovation, the couple found a sense of fulfillment in transforming the rundown motel into a thriving business. Their decision to relocate to Killington and operate the Apres Inn themselves demonstrated their commitment to the project’s success.
Despite being newcomers in the hospitality industry, the McManus’ sizable social media following provided them with a significant marketing advantage. This online presence has not only attracted guests to their website but also allowed them to engage with followers who have stayed at the Apres Inn. The couple’s focus on creating a personalized experience for guests has set them apart from traditional hotels and led to meaningful interactions with visitors.
In addition to their successful Instagram presence, the McManus’ are exploring opportunities for content creation, including the potential launch of a YouTube channel. Their growing popularity has also attracted interest from companies and brands looking to collaborate. Despite the newfound attention and opportunities, Brett and Casey remain committed to their role as hoteliers first and foremost.
By leveraging social media to showcase their journey from renovation to rebranding, the McManus’ have not only transformed a rundown motel but also created a unique and engaging online community. Their story serves as a testament to the power of authenticity, hard work, and creativity in building a successful business in the digital age.