Amazon Prime Day is typically known for offering discounts on a wide range of products, from electronics to home goods. However, this year, Amazon has ventured into the travel industry by creating a dedicated page for “Prime Day Travel Deals.” This move has caught the attention of big name travel brands such as Carnival Cruise Line, Southwest Airlines, and Viator. The participation of these established brands indicates the potential for Amazon to become a key player in the travel metasearch market.
Travel brands like Carnival Cruise Line and Viator have expressed their enthusiasm for partnering with Amazon for Prime Day deals. Amy Martin Ziegenfuss, the chief marketing officer of Carnival Cruise Line, highlighted the opportunity to showcase unique travel experiences to a targeted audience through Amazon. Similarly, Viator’s vice president of brand and communications, Laurel Greatrix, emphasized the significance of offering their wide range of activities and tours to Amazon’s vast customer base. These partnerships demonstrate the value that Amazon’s platform can bring to travel brands looking to expand their reach.
Amazon has rolled out various deals for Prime members, including discounted flights, experiences, and rides through Amazon Travel. Prime members can enjoy exclusive discounts such as 30% off base fares with Southwest Airlines and 20% off experiences with Viator. This initiative aims to attract more Prime members to explore Amazon’s travel offerings and capitalize on the growing trend of online travel booking.
While Amazon’s foray into travel sales is a new endeavor, it remains to be seen whether the company will continue to offer travel products beyond Prime Day. In the past, Amazon has collaborated with other travel companies like Priceline and MakeMyTrip, indicating a potential interest in expanding its presence in the travel market. Whether Amazon will become a significant player in the metasearch industry or limit its involvement to special events like Prime Day is a question that only time will answer.
Overall, Amazon’s move to offer travel deals on Prime Day signifies a shift in the traditional travel sales landscape. With established travel brands onboard and exclusive discounts for Prime members, Amazon has the potential to disrupt the way travelers book their trips. As the travel industry evolves, it will be interesting to see how Amazon’s presence shapes the future of travel sales.