According to the UNWTO, international tourism is expected to rebound and reach prepandemic levels by the end of this year. Los Cabos, a popular travel destination in Baja California Sur, has been ahead of the curve, achieving full recovery in 2021 with a 20 percent growth in visitation compared to 2019. The Los Cabos Tourism Board anticipates welcoming 4.3 million tourists this year, signaling continued growth for the destination. However, the focus is shifting from quantity to quality to maintain the sustainability of tourism in the region.
While growth is essential for the tourism industry, the challenge faced by destinations like Los Cabos is to balance this growth with sustainability. Overtourism has become a pressing issue in many popular destinations. A Sustainable Travel Report by Booking.com reveals that 76 percent of travelers prioritize sustainable travel practices. Rodrigo Esponda, director of the Los Cabos Tourism Board, emphasizes the need to sustain the growth achieved while focusing on offering a quality experience for visitors.
Los Cabos boasts a diverse range of tourism offerings, including gastronomy, arts and culture, and a variety of experiences beyond the beach. The destination is known for its farm-to-table dining scene, with a focus on local ingredients and sustainable practices. The culinary landscape includes 13 Michelin-recognized restaurants, showcasing the region’s commitment to quality dining experiences. Additionally, the Art Walk in downtown San Jose provides visitors with an opportunity to explore galleries and engage with local artists in a vibrant cultural setting.
As Los Cabos prepares to accommodate an increasing number of tourists, sustainable development is a key priority for the destination. The tourism management strategy involves regulating the pace and scale of development projects to ensure long-term sustainability. Despite the projected growth, the region plans to add only 700 rooms over the next three years, emphasizing the importance of responsible expansion. New developments such as SoHo House & Beach Club, St. Regis Los Cabos, and Park Hyatt Los Cabos are scheduled to open in the coming years, reflecting a thoughtful approach to growth.
In addition to focusing on tourism infrastructure, Los Cabos is committed to investing in local communities. The region recognizes that 90 percent of residents rely on the tourism industry for their livelihoods, underscoring the importance of providing housing and education opportunities for locals. By supporting the well-being of its residents, Los Cabos aims to create a sustainable tourism ecosystem that benefits both visitors and the local community.
Overall, Los Cabos is setting a positive example of how destinations can balance growth and sustainability in the tourism industry. By prioritizing quality experiences, diversifying offerings, and investing in the local community, the region is positioned for continued success while ensuring a sustainable future for tourism in Baja California Sur.