Travelers are increasingly turning to alternative destinations, known as “dupes,” in search of unique and less crowded experiences. The trend of opting for destinations that offer similar experiences to overcrowded and expensive locations has gained momentum, particularly in the wake of the post-pandemic travel surge. Intrepid Travel reported that 74% of its guests have opted for destination dupes this summer, reflecting a growing preference for off-the-beaten-path locations.
Shift Away From Traditional Tourist Hotspots
According to industry experts, the surge in demand for destination dupes can be attributed to economic pressures and the desire for unconventional travel experiences. Renee Stanton-Defaria, director of sales at Goway Travel, noted that the travel industry is booming, leading seasoned travelers to seek out new and creative options. This shift away from traditional tourist hotspots is creating opportunities for emerging destinations to grow and mature their tourism offerings.
Europe as a Popular Destination for Duplication
Among the regions that are frequently duplicated, Europe, particularly the Mediterranean, stands out as a popular choice among travelers. Factors such as soaring temperatures and high hotel rates have contributed to the region’s reputation for being hot, crowded, and expensive, prompting travelers to explore alternative options. South America has emerged as a preferred region due to favorable exchange rates and overall affordability, attracting travelers who have been priced out of Europe.
Travel companies like Intrepid Travel are promoting lesser-known destinations as viable alternatives to popular European hotspots. For instance, Lake Atitlan in Guatemala has been dubbed “The Lake Como of Latin America,” offering a more affordable lakefront retreat compared to its Italian counterpart. Similarly, travel advisors are recommending destinations like Anguilla as substitutes for crowded Greek islands, providing clients with a similar ambiance without the summer crowds and long flights.
Rather than avoiding Europe altogether, some travel advisors are encouraging clients to explore lesser-known regions to avoid overcrowded tourist areas. Northwest Tuscany in Italy, with its mountainous terrain and cooler temperatures, is being recommended as a hidden gem for travelers seeking a more authentic and tranquil experience. Other alternative destinations in Europe, such as Malta, offer a melting pot of cultures and immersive travel experiences that cater to diverse interests.
City Dupes and Off-the-Beaten-Path Recommendations
In addition to country-wide destination swaps, travel experts are suggesting city dupes and off-the-beaten-path alternatives in Europe. Recommendations include opting for Madrid over Barcelona, Antwerp over Amsterdam, and Glasgow over Edinburgh, each offering a unique charm and authenticity that appeal to discerning travelers seeking new experiences. These alternative city destinations provide a fresh perspective on popular European capitals and allow travelers to discover hidden gems off the traditional tourist trail.
Overall, the trend of destination dupes reflects a growing desire among travelers to explore unconventional and less crowded destinations. As the travel industry continues to evolve and adapt to changing consumer preferences, alternative travel destinations are expected to gain greater prominence and present exciting opportunities for travelers seeking unique and authentic experiences.