Sports and spirits have formed a unique partnership over the years, with many athletes venturing into the world of alcohol production. Their competitive nature and vast network make them well-suited for the high-stakes and fanbase-driven industry. While it may seem like an unexpected pairing, the success of these athletes in the spirits business proves otherwise.
Sports celebrities are not the only ones getting into the spirits business. Recently, we’ve seen actors like Cate Blanchett launching a sake, and Aaron Paul and Bryan Cranston celebrating their mezcal’s fifth birthday. The industry is witnessing a wave of new famous faces entering the booze business, bringing their unique perspectives and experiences to the table.
One athlete making waves in the spirits industry is soccer star Alex Morgan, who co-owns Volley Tequila Seltzer. With a focus on transparency and authenticity in ingredient lists, Morgan is challenging the norms of popular spirits and ready-to-drink cocktails. Made with 100% blue agave tequila and organic juices, Volley offers a refreshing and natural option for the discerning consumer.
Basketball legends LeBron James, Draymond Green, and Anthony Davis have invested in Lobos 1707 Tequila, a brand that symbolizes their fierce team spirit and camaraderie. Aged using a unique solera system, Lobos offers a smooth and complex profile that has been well-received globally. Dwayne Johnson, known as “The Rock,” has also made a mark in the tequila industry with Teremana Tequila, emphasizing sustainable practices and superior quality.
Golf champion Cristie Kerr has ventured into winemaking with Kerr Cellars, producing Bordeaux and Burgundy-inspired wines in Napa. With limited production and a focus on elegance and complexity, Kerr’s wines have garnered acclaim in the wine world. Danica Patrick, a racing icon, has also transitioned into the wine business with Somnium, a Napa Valley winery known for its exquisite vintages and attention to detail.
Cincoro Tequila, launched by sports icons like Michael Jordan and Lakers co-owner Jeanie Buss, has become synonymous with excellence in the spirits industry. The brand’s core expressions have received numerous awards, making them a favorite among tequila enthusiasts. NBA Hall of Famer Scottie Pippen has taken an unexpected step into the bourbon business with Digits, a blend that showcases his refined taste and expertise.
The intersection of sports and spirits has given rise to a new generation of celebrity entrepreneurs who are making their mark in the industry. With a focus on quality, authenticity, and innovation, these athletes-turned-entrepreneurs are changing the game and raising the bar for the spirits industry as a whole. Whether you’re a sports fanatic, a wine connoisseur, or simply curious about the latest celebrity ventures, these brands offer something for everyone to enjoy.