Alaska Airlines has announced plans to enhance its first-class and premium class offerings by increasing the number of premium seats on its Boeing 737-800, 737-900ER, and 737-9 Max aircraft. With over 200 aircraft set to undergo retrofits starting in the fall and completing by the summer of 2026, the airline is aiming to cater to the growing demand for premium travel experiences.
The decision to boost the number of first-class and premium class seats comes in response to the increasing demand from Alaska Airlines’ valued customers. As premium products continue to outperform coach seats in the airline industry, Alaska has seen a significant revenue increase of 8% for first class and 6% for extra-legroom seats, compared to just a 2% overall revenue growth in the second quarter results.
The retrofits will not only provide more upgrade opportunities for elite members of Alaska’s Mileage Plan frequent flyer program but will also introduce new features such as seatback device holders with built-in cup holders across both economy and first-class cabins.
Alaska Airlines will be increasing the number of first-class seats from 12 to 16 on its fleet of 59 737-800s, while maintaining the same count of 30 extra-legroom seats. Similarly, the airline will maintain 16 first-class seats on its 79 737-900s and 80 737-9 Max planes but will increase the number of extra-legroom seats from 24 to 30.
The retrofits for the 737-800s are scheduled to begin in early 2025 and be completed by summer 2026, while the 737-900ER retrofits will last from the fall of this year through next summer. The modifications for the 737-9 Max planes are set to begin next spring and finish by summer 2026, with additional interior refreshes including device holders in the main cabin.
Alaska Airlines is taking proactive steps to meet the evolving needs and preferences of its passengers by enhancing its premium seating options and providing a more comfortable and luxurious travel experience. As the demand for premium products continues to rise in the airline industry, Alaska’s strategic decision to upgrade its first-class and premium class seats reflects its commitment to customer satisfaction and loyalty.