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In a sea of marketing strategies, cruise line executives are turning to social media influencers to attract new customers. Janet Bava, chief commercial officer of Windstar Cruises, emphasized the skepticism consumers have towards traditional marketing methods during the Seatrade Cruise Global conference. By collaborating with influencers, cruise lines can portray authenticity that resonates with potential
The cruising industry has experienced a significant increase in the number of new guests over the past year. Carnival Corp., Royal Caribbean Group, and MSC Cruises are among the companies that have reported a surge in new-to-cruise customers. This growth can be attributed to a variety of factors, including increased advertising spend, the return of
Cruise lines are continually looking for ways to enhance the passenger experience, and one of the growing trends in the industry is the creation of distinct themed areas on megaships. These themed areas, often referred to as “districts” or “neighborhoods,” are designed to offer specific vibes and cater to different interests of passengers. This approach
Spirit Airlines recently announced its decision to defer deliveries of new Airbus planes, leading to a ripple effect that includes the furlough of approximately 260 pilots. This strategic move is aimed at boosting the airline’s liquidity, with CEO Ted Christie emphasizing the necessity of these actions for ensuring a strong and profitable future for Spirit.
Tucked away in the quaint village of Portovenere, with the stunning Ligurian Sea as its backdrop, Grand Hotel Portovenere stands as a grand architectural masterpiece teeming with history and elegance. Once a home to the revered St. Francis Convent, this historical property has been meticulously restored to its former glory, offering a luxurious retreat between
Norwegian Cruise Line Holdings recently announced a significant order for eight new ships that will be constructed by Fincantieri, a renowned shipbuilding company. These ships are scheduled for delivery between 2026 and 2036, marking a significant expansion for the company. The order includes vessels for all three of NCLH’s brands, with four Prima Plus ships
A recent incident involving a Southwest Airlines Boeing 737-800 highlights the potential dangers associated with engine malfunctions during flight. The engine cowling falling off and striking a wing flap during takeoff from Denver International Airport poses serious safety concerns for both passengers and airline staff. The fact that this incident occurred during a critical phase
As 2024 unfolds, Spain’s state-run luxury hotel network, Paradores, is introducing a range of exciting developments. One of the highlights is the opening of Parador de Molina de Aragón in Guadalajara, Castile-La Mancha, in late 2024. This contemporary-style Parador will offer 22 rooms, wellness facilities, and a restaurant showcasing regional cuisine. The property, nestled atop
In the past five years, Boeing’s 737 Max airplanes have been at the center of two devastating plane crashes in Indonesia and Ethiopia, which claimed the lives of 346 people. These incidents raised serious concerns about the safety and reliability of Boeing’s aircraft. Moreover, in January 2024, an Alaska Airlines 737 Max 9 plane experienced