Managing a top tourist destination that attracts hundreds of thousands of visitors annually is challenging enough, but when you add the constant threat of a volcanic eruption, the task seems nearly impossible. Despite these challenges, the Blue Lagoon in Iceland has not only adapted to this threat but is also pushing forward with ambitious plans to enhance its flagship geothermal spa attraction and expand its hospitality footprint. The head of business development, design, and construction at Blue Lagoon, Sigurdur Thorsteinsson, mentioned that the team hopes to normalize the new conditions and enhance the overall experience for visitors.
Enhancements and Safety Measures
Since late last year, the Blue Lagoon has faced several evacuations and temporary closures due to heightened volcanic activity in the region, triggered by earthquakes in the Reykjanes Peninsula. To address these risks, the attraction is constructing a government-mandated protective wall to defend against lava flows. This wall, combined with existing safety measures like gas meters and evacuation systems, aims to ensure the safety of visitors and staff. Additionally, a new “welcome house” is being built to integrate the wall with existing infrastructure and improve the overall check-in and retail experience for guests.
Apart from safety measures, the Blue Lagoon is also focusing on enhancing its signature geothermal spa experience. Updates include refreshing changing rooms, incorporating new showers and tech-enabled lockers, adding a sauna, steam cave, cold plunge, and two massage waterfalls in the outdoor lagoon area. These upgrades are expected to be completed by the end of this year and will provide a more luxurious and enjoyable experience for visitors. Renovations to the Silica Hotel’s rooms are also scheduled for this fall to cater to the increasing popularity of the destination.
In addition to enhancing the Blue Lagoon experience, the brand is pursuing a two-pronged growth strategy that involves expanding into other Icelandic destinations. The Highland Base project, which focuses on adventure-based hospitality in the central highlands of Iceland, offers visitors access to activities like hiking and skiing in a remote setting. The Mountain Retreat and Mountain Bath projects, set to debut by 2027, will extend the luxury Retreat hotel flag and feature geothermal baths in the Thjorsardalur Valley. Planning is also underway for the Glacier Retreat project near the Vatnajokull glacier, which aims to provide unique geothermal bath experiences in a picturesque natural setting.
Managing a top tourist destination like the Blue Lagoon in Iceland comes with its share of challenges, especially when faced with the constant threat of volcanic activity. However, through strategic planning, construction of safety measures, and continuous enhancements to the visitor experience, the Blue Lagoon is not only adapting to these challenges but also setting the stage for future growth and expansion into other Icelandic destinations. With a focus on safety, luxury, and sustainability, the Blue Lagoon remains a beacon of resilience in the face of natural adversities.