The cruise industry is experiencing a remarkable renaissance, and at the forefront of this resurgence is Viking, a brand that has seemingly captured the travel market’s heart and soul. As of May 2023, Viking proudly declared that a staggering 92% of its inventory for 2025 has already been sold out, underscoring its assertive grasp on
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As the cruise industry continues to evolve, a fundamental shift in consumer attitudes toward sustainability is becoming increasingly evident. While current trends suggest that many cruise executives perceive a lack of willingness among existing customers to opt for environmentally friendly options, it is essential to look ahead. The younger generations, particularly Millennials and Generation Z,
Set to launch in fall 2027, Royal Caribbean’s ambitious project, Perfect Day Mexico, is not just another cruise destination; it’s an audacious step into a pioneering realm of leisure and entertainment. Spanning an impressive 200 acres along the sun-drenched coastline of the Mexican Caribbean, this destination promises an unparalleled experience tailored for both thrill-seekers and
In a bold stride aimed at reshaping the cruising landscape, Virgin Voyages is set to debut its first-ever ship, the Brilliant Lady, in the Northeastern United States this September. This monumental launch is not just about adding another ship to its fleet; it reflects an ambitious strategy to cultivate customer loyalty and redefine perceptions of
The cruise industry is at a pivotal point in its evolution, seeking to create a more interconnected and supportive environment between cruise lines and travel advisors. Charles “Bud” Darr, CEO of the Cruise Lines International Association (CLIA), is spearheading a transformative strategy aimed at harnessing the invaluable insights and personal touch that travel advisors bring
The recent revival of the coastal cruise ship Victory I is not just a standard reopening; it represents a remarkable triumph of resilience and passion in the face of adversity. Under the visionary guidance of entrepreneur John Waggoner, who emerged from retirement to breathe life back into this once-dormant vessel, the Victory I is making
In a groundbreaking move to combat climate change, Hawaii’s legislature has approved an increase in the Transient Accommodations Tax (TAT), elevating the state’s portion from 10.25% to 11% starting January 2026. This decision signifies more than just a tax hike; it represents a conscious effort by state officials to align tourism with sustainability, fostering an
Royal Caribbean has long been synonymous with innovation at sea, but their upcoming Icon-class ship, the Star of the Seas, is poised to redefine what cruising can offer. Set to make its grand debut on August 20, this ship will go beyond traditional expectations, featuring unique entertainment and themed dining that elevate the cruising experience
In a groundbreaking move, Disney has officially announced the forthcoming Disneyland Abu Dhabi, marking its seventh theme park globally. This ambitious project is a collaboration with Miral Group, renowned for its development endeavors on Yas Island. The significance of this partnership extends beyond mere entertainment; it showcases Disney’s strategic expansion into dynamic markets that are
Water is more than just a simple element; it’s an integral part of my life, a silent yet powerful force that resonates deeply within me. From the soothing waves of the ocean to the tranquil stillness of a lake, there’s a unique thrill in being submerged and free. Each dip feels like a liberation, where
In an unexpected turn of events, John Waggoner, a notable figure in the cruising sector, stepped back into the industry after a brief retirement to breathe new life into Victory Cruise Lines. Acquiring two former vessels from the now-defunct American Queen Voyages, a line he had originally established, Waggoner’s decision didn’t just signify a business
In the realm of cruise travel, few names resonate as strongly as Norwegian Cruise Line (NCL). This month marks an exciting development for enthusiasts of the high seas as the company embarks on extensive renovations for two of its flagship vessels: the Norwegian Epic and the Pride of America. With enhancements designed not just for
In a remarkable announcement that has taken the cruise industry by storm, Royal Caribbean Group shared its first-quarter financial results, showcasing a net income of $736 million. This figure is nearly double the $364 million reported in the same quarter of the previous year. The data reveal the company’s significant operational advancements, echoing a larger
In a remarkable turn of events, John Waggoner has rekindled his passion for cruising by resurrecting Victory Cruise Lines, showcasing an extraordinary commitment to the Great Lakes. The recent christening of the Victory I in Toronto marks not just the debut of a ship, but the revival of a beloved cruising experience. The allure of
In recent years, the conversation framed around sustainability within the cruise industry has intensified, particularly focusing on expedition lines that spearhead eco-friendly initiatives. These unique providers have emerged as the vanguard of responsible tourism in an era where consumers are increasingly mindful of their ecological footprint. However, as these lines innovate to lower environmental impact,
Holland America Line’s Oosterdam has recently undergone an ambitious refurbishment, breathing fresh life into its onboard experiences during a two-week drydock in the sunny Bahamas. The most notable enhancements focus on wellness and entertainment, showing the cruise line’s commitment to elevating passenger experiences as they set sail across the globe. With a capacity to host
Cruising has long been a contentious topic among travelers. While many revel in the idea of exploring multiple destinations from the comfort of a single vessel, a substantial portion of the public remains staunchly against it. This division often stems from concerns about overtourism, labor practices, and more importantly, environmental impact. As travel continues to
The launch of MSC Cruises’ latest vessel, the MSC World America, signals a pivotal moment for the cruise line as it enters the competitive U.S. market with an intention to create a ship that caters specifically to American preferences. This endeavor reflects an acute understanding of diverse consumer desires, blending American comforts with the distinct