Cruise

Seabourn, renowned for its luxury cruises, has made a unique decision to name the Wunambal Gaambera Traditional Owners as the godparents of its expedition ship, Seabourn Pursuit. This unconventional move represents a significant gesture of stewardship and responsibility towards the environment and the communities that Seabourn visits. The Wunambal Gaambera Traditional Owners are deeply connected
In recent years, the landscape of consumer behavior has shifted dramatically, especially in the wake of the Covid-19 pandemic. The ease and convenience of online shopping have become ingrained in our daily routines, with platforms like Amazon redefining the way we make purchases. This shift has also affected the cruise industry, as consumers have increasingly
Disney CFO, Hugh Johnston, recently highlighted the “enormous” opportunities that lie ahead for Disney Cruise Line. He emphasized that the cruise business has the potential to significantly contribute to revenue and operating income growth in Disney’s Parks and Experiences division. With high guest satisfaction scores, Disney Cruise Line is poised for success. The upcoming launch
Cruisers hoping for last-minute summer sailings may face disappointment due to record-high inventory being quickly snatched up by eager travelers. Cruise line executives and travel advisors alike are witnessing a unprecedented trend in which space is rapidly diminishing and booking curves are extending as far out as 2025. Major cruise lines like Royal Caribbean, Carnival
Junkanoo, a vibrant Bahamian national festival, will take center stage at Lookout Cay at Lighthouse Point, the latest Disney Cruise Line private destination set to open in the Bahamas this June. The festival’s colorful costumes, lively music featuring cowbells and drums, and rich cultural heritage will be interwoven into the entire experience at the destination,
Carnival Cruise Line recently unveiled its latest addition, the Carnival Firenze, in Long Beach, California. This debut marked a significant milestone for the cruise line, further solidifying its status as the leading cruise line in California. With an impressive guest capacity of 5,000, the Firenze joins other Carnival ships like the Panorama and Radiance in
Hard Rock International has recently established a strategic partnership with Royal Caribbean International and Celebrity Cruises to provide reciprocal benefits to members of their loyalty programs. Unity by Hard Rock loyalty members can now enjoy discounts on Royal Caribbean and Celebrity sailings, along with the opportunity to qualify for invitation-only cruise giveaways. Additionally, top-tier loyalty
When Viking filed for an IPO registration with the SEC, it sparked a discussion about the role of direct bookings versus travel advisors in the cruise industry. In their filing, Viking highlighted the benefits of direct bookings in reducing distribution costs and improving margins, citing their extensive marketing database as a key driver of growth.