In a sea of marketing strategies, cruise line executives are turning to social media influencers to attract new customers. Janet Bava, chief commercial officer of Windstar Cruises, emphasized the skepticism consumers have towards traditional marketing methods during the Seatrade Cruise Global conference. By collaborating with influencers, cruise lines can portray authenticity that resonates with potential
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The cruising industry has experienced a significant increase in the number of new guests over the past year. Carnival Corp., Royal Caribbean Group, and MSC Cruises are among the companies that have reported a surge in new-to-cruise customers. This growth can be attributed to a variety of factors, including increased advertising spend, the return of
American Cruise Lines recently announced the arrival of their fifth and sixth Project Blue coastal ships, scheduled for 2025. These ships, named American Patriot and American Pioneer, will be the first in the Patriot class and will each accommodate 125 passengers. One of the standout features of the Patriot class will be the expansive staterooms,
Cruise lines are continually looking for ways to enhance the passenger experience, and one of the growing trends in the industry is the creation of distinct themed areas on megaships. These themed areas, often referred to as “districts” or “neighborhoods,” are designed to offer specific vibes and cater to different interests of passengers. This approach
Norwegian Cruise Line Holdings recently announced a significant order for eight new ships that will be constructed by Fincantieri, a renowned shipbuilding company. These ships are scheduled for delivery between 2026 and 2036, marking a significant expansion for the company. The order includes vessels for all three of NCLH’s brands, with four Prima Plus ships
Princess Cruises has announced a new partnership with Brightline intercity passenger rail to provide travelers with a unique “Rail and Sail” program that will make getting to their cruise even easier. This innovative program will allow guests cruising from Fort Lauderdale and Port Canaveral to seamlessly transition from train to ship, all while enjoying the
Jonathan Bennett, a well-known actor for his roles in movies such as “Mean Girls,” Hallmark Channel productions, and currently on Broadway, has been chosen to be the godfather of Carnival’s Firenze ship. This ship, the second of Carnival’s Italian-themed vessels acquired from Costa, will be christened in Long Beach, California, on April 24, with its
The MSC World America cruise ship, set to debut in April 2025, promises to revolutionize the cruising experience with its innovative design and unique features. This ship will be the second in MSC’s World class, but it will be the first to introduce the concept of districts to enhance the onboard experience for passengers. One