Cruise

In a sea of marketing strategies, cruise line executives are turning to social media influencers to attract new customers. Janet Bava, chief commercial officer of Windstar Cruises, emphasized the skepticism consumers have towards traditional marketing methods during the Seatrade Cruise Global conference. By collaborating with influencers, cruise lines can portray authenticity that resonates with potential
The cruising industry has experienced a significant increase in the number of new guests over the past year. Carnival Corp., Royal Caribbean Group, and MSC Cruises are among the companies that have reported a surge in new-to-cruise customers. This growth can be attributed to a variety of factors, including increased advertising spend, the return of
Cruise lines are continually looking for ways to enhance the passenger experience, and one of the growing trends in the industry is the creation of distinct themed areas on megaships. These themed areas, often referred to as “districts” or “neighborhoods,” are designed to offer specific vibes and cater to different interests of passengers. This approach
Norwegian Cruise Line Holdings recently announced a significant order for eight new ships that will be constructed by Fincantieri, a renowned shipbuilding company. These ships are scheduled for delivery between 2026 and 2036, marking a significant expansion for the company. The order includes vessels for all three of NCLH’s brands, with four Prima Plus ships