Regent Seven Seas Cruises has launched a striking brand campaign titled “Nobody Does It Better,” which is coupled with their slogan “Unrivaled at Sea.” This new initiative is designed to strengthen Regent’s positioning as a leader in the ultra-luxury cruise sector. The campaign integrates various marketing channels, including print media, digital advertising, social media engagement,
Cruise
For many, the thought of cruising conjures images of endless ocean views, dining experiences attended by impeccable service, and leisurely activities that weave relaxation with adventure. For Eric Stonestreet, the actor acclaimed for his portrayal of Cameron Tucker in the hit show “Modern Family,” the allure of cruising was a mystery until he was given
Virgin Voyages has made a considerable stride in redefining the cruise industry with the introduction of an innovative annual pass that allows travelers to explore their exotic destinations throughout the year. This groundbreaking initiative, touted as an industry first, not only sets Virgin Voyages apart from its competitors but also caters to the desires of
As the cruise industry continues to rebound, Viking Holdings has emerged as a standout player, captivating attention with its unconventional booking model. Recently reported financials indicated that Viking had managed to secure an astonishing 70% of its available cabins for 2025, even before 2024 unfolded. This remarkable statistic positions Viking well ahead of its peers,
In a recent development that has raised eyebrows across the cruise industry, Mexico’s Congress approved a $42 passenger tax for cruise visitors, which has led to a strong response from the Florida-Caribbean Cruise Association (FCCA) and industry executives. This decision may not only alter the dynamics of cruise tourism in Mexico but also pose significant
The recent decision by Mexico’s lower legislative body to impose a $42 immigration levy on cruise ship passengers has ignited widespread outrage among stakeholders in the cruise industry. Critics are particularly concerned about the implications of allocating two-thirds of this revenue to the Mexican military, raising questions about the intent and practicality of such a
Cruising has long been associated with unbridled relaxation, breathtaking landscapes, and a sense of adventure on the high seas. However, amidst the allure of these floating resorts, an underlying issue has emerged: the increasing rates of automatic gratuities. As cruise lines elevate their tipping standards, many travelers are left wondering how these changes will impact
The world of expedition cruises is a competitive landscape where brand recognition can significantly sway consumer choices. Recently, a noteworthy observation has emerged from travelers touting their experiences with Lindblad Expeditions. While discussions about Lindblad alone evoke polite curiosity, the conversation takes a dramatic turn when the brand is coupled with its illustrious partner, National
The world of cruise entertainment is far from static; it evolves alongside the preferences of its audience. Recently, Norwegian Cruise Line (NCL) made headlines when it decided to retire its headline Broadway-style musical, “The Donna Summer Musical.” Debuting aboard the Norwegian Prima in August 2022, the show showcased NCL’s ambition to deliver extensive entertainment akin
In a significant organizational shift, Carnival Corp. has made key appointments at the helm of its prominent cruise brands: Princess Cruises, Holland America Line, and Seabourn Cruises. This restructuring, expected to take effect on December 2, positions the company for renewed growth and a revitalized approach to the increasingly competitive cruise industry. Given the ramifications
Once regarded as a singular shopping event, Black Friday has now transformed into an expansive period for booking travel deals. This shift reflects the competitive landscape of the travel industry, where brands are eager to engage consumers well ahead of the typical holiday rush. Sally French, a key writer focusing on travel and credit cards
The cruising landscape is evolving, and one line making significant waves is Celestyal Cruises. Renowned for its immersive voyages through the Greek islands and the enchanting eastern Mediterranean, the small yet ambitious cruise line is embarking on an ambitious transformation. This significant shake-up in pricing and ship offerings aims to enhance guest experiences and streamline
The cruise industry is at a significant crossroads, facing increased scrutiny from environmental authorities, particularly in Europe. With a staggering 60 new vessels set to emerge within the next coming years, cruise lines are compelled to make meaningful strides towards more sustainable operations. Traditionally, many companies opted for liquefied natural gas (LNG) as a cleaner
In an era where consumer choices abound, the travel industry presents a unique challenge: the balance between marketing and authenticity. The plethora of options—ranging from destinations to cruise lines—has created a marketplace brimming with information, yet often lacking in genuine, unbiased reviews. While it may appear easy to build a travel agency stocked with information,
In the world of luxury travel, few experiences match the serene elegance found aboard the SeaDream Yacht Club. As I recently discovered during a cruise on the SeaDream I, this floating sanctuary has quietly garnered a fiercely loyal clientele that returns year after year. Touted less as a cruise line and more as a yachting
Disney Cruise Line’s latest vessel, the Disney Treasure, brings to life the whimsical spirit of Disney parks in an entirely new setting, infusing the high seas with the charm and nostalgia of beloved attractions. Unveiled during a star-studded ceremony on the Hudson River, this latest cruise ship redefines maritime entertainment through immersive spaces and themed
Norwegian Cruise Line (NCL) has recently announced the cancellation of 38 cruises that were scheduled to take place between November 2025 and April 2026. This decision affects three of their vessels: the Norwegian Dawn, Norwegian Jewel, and Norwegian Star. As clients and travel advisors received formal communication regarding this development, the cruise line has yet
Viking Holdings, a prominent player in the cruise industry, recently released its third-quarter results, showcasing a substantial revenue increase and strategic capacity management amidst a complex operational landscape. As the company maneuvers through changing market dynamics and geopolitical factors, it appears well-positioned to capitalize on its unique demographic while addressing investor concerns about overbooking. In