Gravity Haus offers a fresh take on hospitality with its approach to merging “work, play, and outdoor adventures at world-class destinations” in a hotel and social club concept. Unlike members-only models like Soho House, Gravity Haus opens its amenities to nonmembers, creating a blend of exclusive perks for members while welcoming all guests. This unique selling proposition sets Gravity Haus apart in the hotel industry, as COO Eric Lent proudly states, “We are kind of a category of one within hospitality.”
The Gravity Haus properties strategically open in high-barrier-to-entry markets like Aspen, Colo., with a focus on offering top-tier amenities for guests. From ski-in, ski-out properties in Jackson Hole, Breckenridge, Steamboat, Vail, and Aspen to town locations in Winter Park, Colo., Truckee, Calif., and Moab, Utah, Gravity Haus provides access to premier adventure destinations. Each location boasts co-working spaces, fitness facilities, and an array of dining options, creating a unique and cohesive experience for guests.
Membership at Gravity Haus comes with significant perks, including steep hotel discounts, exclusive activities, and insider access to the ultimate adventure lifestyle. Members enjoy 50% off hotel stays, one free night per year, late checkout, savings at partner properties, and access to exclusive events and experiences. The brand’s emphasis on providing value to its members is evident in its commitment to offering a personalized and elevated guest experience.
While Gravity Haus prides itself on offering luxury and lifestyle hotels, there are discrepancies in the upscale offerings across its properties. Lent acknowledges that some locations may not match the upscale category of others, with Vail standing out as the most high-end property in the brand’s portfolio. Price differentials reflect these distinctions, with Vail commanding a higher price point than properties like Winter Park. However, the brand’s focus on creating a cohesive and unique experience across all locations remains a priority.
Gravity Haus properties excel in creating a sense of community and fostering memorable guest experiences. Public spaces like the White Rabbit Tavern at the Steamboat location offer slopeside dining in a cozy setting, drawing in both families and adults. The communal vibe extends to the bar and coffee shop, creating a warm and inviting atmosphere for guests to relax and connect. Additionally, the brand’s emphasis on insider access and experiential events further enhances the overall guest experience, setting Gravity Haus apart as a destination for adventure seekers and luxury travelers alike.
Gravity Haus offers a unique and innovative approach to hospitality, blending luxury accommodations with a focus on community, adventure, and insider access. While the brand may face challenges in maintaining consistency across its properties, its commitment to providing value to its members and guests is evident. With a growing presence in high-barrier-to-entry markets and a range of exclusive amenities and experiences, Gravity Haus is poised to carve out a niche in the competitive hospitality industry.