The cruising industry has experienced a significant increase in the number of new guests over the past year. Carnival Corp., Royal Caribbean Group, and MSC Cruises are among the companies that have reported a surge in new-to-cruise customers. This growth can be attributed to a variety of factors, including increased advertising spend, the return of high load factors, and the unique value proposition that cruising offers compared to traditional land-based vacations.
Josh Weinstein, the CEO of Carnival Corp., has highlighted the success of the company’s efforts to attract new cruisers. In addition to recording all-time-high booking volumes and first-quarter revenues, Carnival Corp. has seen a 30% increase in new-to-cruise customers compared to the previous year. Weinstein emphasized the importance of offering a great experience and value to consumers, which has contributed to the growth in new guests. Furthermore, Carnival Corp. has also experienced growth in its base of repeat guests, showcasing the company’s ability to retain customers over time.
Royal Caribbean Group has also seen similar trends in attracting new guests, particularly with the launch of new ships such as the Icon of the Seas. CEO Jason Liberty mentioned that new ships not only enhance the vacation experience but also drive profitability for the company. The buzz around the Icon-class ship, coupled with strategic marketing efforts, has led to an increase in first-time cruisers and consumers new to the Royal Caribbean brand. The focus on providing unique amenities for different segments of travelers has been a key factor in attracting new customers to the brand.
MSC Cruises has identified new cruisers as a growing market, particularly as the brand expands its presence in North America. By offering shorter sailings and unique experiences on its new ships, MSC Cruises has been able to attract a diverse range of customers. The emphasis on value and the overall cruise experience has resonated with consumers, driving demand for MSC Cruises in the region.
Travel advisors have also noticed an increase in business, with many reporting higher booking volumes compared to the previous year. Michael Consoli, a Cruise Planners franchise owner, highlighted the post-Covid demand for travel and the value proposition that cruising offers as key drivers for his business growth. While some advisors have not seen the same boost in new-to-cruise clientele, the overall trend indicates a positive outlook for the cruising industry.
The surge in new guests across the cruising industry reflects a broader shift in consumer preferences towards experiential travel and value-driven experiences. Companies like Carnival Corp., Royal Caribbean Group, and MSC Cruises have been successful in attracting new cruisers through strategic marketing, innovative ship designs, and a focus on delivering exceptional experiences. As the industry continues to evolve, catering to the needs and preferences of new guests will be essential for sustained growth and success.