Circa Resort & Casino, located in downtown Las Vegas, is set to expand its inventory by 106 rooms and suites, a 20% increase, starting in late October. This expansion comes after leaving four floors as shells when the property opened in 2020 to better understand customer demands.
I recently interviewed Derek Stevens, the CEO of Circa Resort & Casino, to gain insights into the strategy behind the expansion. Our conversation provided valuable information about the decision-making process and the factors that led to the timing of this development.
When asked about the initial decision not to build out the maximum room capacity upon opening, Stevens emphasized the importance of understanding customer needs and preferences. The focus was on providing a mix of accommodations, including suites, rooms with refrigerators, and king-size beds. This data-driven approach allowed the property to make informed decisions about the expansion based on market feedback.
Stevens explained that the timing of the expansion was influenced by the data collected during the post-pandemic period. By mid-2023, Circa felt confident in moving forward with the addition of 106 rooms and suites. This decision was supported by the demand for high-quality accommodations in Las Vegas and the desire to enhance the overall guest experience.
While the room design was generally well-received, Stevens acknowledged a mistake in underestimating the need for electrical outlets. As a result, the new rooms will be equipped with additional outlets to meet the needs of modern travelers. This commitment to continuous improvement reflects Circa’s dedication to providing a superior hospitality experience.
One of the unique aspects of Circa Resort & Casino is its adults-only policy. Stevens explained that this decision was made to prioritize customer service and differentiate the property from others in Las Vegas. By focusing on guests over 21, Circa can streamline the check-in process, minimize interruptions, and create a more tailored experience for its target demographic.
Circa Resort & Casino’s expansion plans reflect a thoughtful and strategic approach to meeting the evolving needs of its guests. By leveraging data, listening to customer feedback, and implementing enhancements, the property is poised for continued success in the competitive Las Vegas market. Derek Stevens’ insights provide valuable context for understanding the rationale behind these decisions and the vision for Circa’s future growth.