The recent L.E/Miami trade show highlighted a key trend in the luxury hospitality industry – expansion. With approximately 2,000 industry professionals in attendance, the event showcased a growing demand for luxury hotel products. Brands such as The Royal Mansour Collection and Domes Resorts are undergoing rapid expansion, adding new properties to their portfolios. This trend is indicative of the evolving needs and desires of luxury travelers, who seek unique and diverse experiences when booking accommodations.
The Royal Mansour Collection, owned by the king of Morocco, has long been known for its flagship property in Marrakech. However, the brand is now in the midst of an expansion spree, opening new hotels in locations such as Casablanca and Tamuda Bay. Similarly, Domes Resorts is rapidly growing its Mediterranean footprint, with about three openings per year. The recent addition of the 91 Athens Riviera property showcases the brand’s commitment to providing luxurious accommodations in sought-after destinations.
In response to the changing needs of luxury travelers, hotels are introducing new amenities and programming to enhance guest experiences. Canyon Ranch, a pioneer in wellness resorts, is launching its first Family Summer Camp experience, offering activities for guests of all ages. From cookie baking and decorating to stargazing and yoga, the resort is catering to families looking for a unique and memorable vacation experience.
Additionally, hotels such as Il Sereno in Lake Como, Italy, are adapting to the evolving demands of guests. With U.S. demand increasing since the pandemic, the property has seen a surge in bookings. To meet this demand, the hotel is expanding its boating amenities, including the introduction of a second water limousine for guests. This focus on enhancing guest experiences and providing unique offerings sets luxury hotels apart in a competitive market.
Luxury hotels are incorporating innovative designs and concepts to create immersive and unforgettable experiences for guests. At the Fontainebleau Miami Beach, a Coastal Convention Center is set to be completed in the fall, featuring 45,000 square feet of meetings and event space. This new addition will cater to the growing demand for customizable event spaces in luxury hotels, allowing for a seamless blend of work and play for business travelers.
Furthermore, properties such as the 40-room Il Sereno Hotel in Lake Como are redefining luxury with glamping-style accommodations and unique offerings. The property’s “Luxents,” or luxury tent accommodations, provide guests with a one-of-a-kind experience in a picturesque setting. By embracing innovation and creativity, luxury hotels are setting new standards for excellence in the hospitality industry.
The luxury hospitality industry is evolving to meet the changing needs and expectations of discerning travelers. With a focus on expansion, enhanced guest experiences, and innovative design concepts, luxury hotels are staying ahead of the curve and redefining luxury travel. As travelers seek unique and memorable experiences, luxury hotels are rising to the occasion, offering unparalleled service and amenities that cater to the desires of the modern luxury traveler.