In today’s world, where gender diversity and inclusivity are at the forefront of many discussions, women like Michelle Brampton are paving the way for change in historically male-dominated industries. As the CEO of the Wine & Spirit Education Trust (WSET), Brampton has taken on the challenge of not only promoting female-focused initiatives but also advocating for diversity, inclusivity, and innovation within the drinks industry.
Brampton’s journey in the drinks industry began when she made a bold decision to transition from a career in management consultancy to join a winemaking and distribution business. This decision led her to a junior role as a finance analyst at SouthCorp Wines, which later became Treasury Wine Estates. Despite starting in a more junior position, Brampton’s determination and passion for the industry propelled her to success, eventually working her way up to become the Managing Director, EMEA.
The gender imbalance in the wine industry has deep roots, with statistics showing that 82.2% of all winemakers are male. Traditionally, family businesses were passed down to men, and roles involving physical labor, such as running vineyards or wineries, were seen as jobs for men. However, Brampton is determined to challenge this status quo and make a significant impact on creating a more sustainable, diverse, and inclusive drinks trade through WSET.
One of the ways WSET is driving change is through their Partnership program, where they collaborate with nearly 50 companies globally on social impact projects with a diversity and inclusion agenda. Brampton is particularly proud of their work with the International Wine Education Centre (IWEC) and the Black Cellar Club (BLACC) in Cape Town, providing members with access to WSET wine qualifications.
Brampton’s commitment to diversity and inclusivity extends to the culture within WSET itself. With a female-heavy workforce and a 60% female leadership team, the company has implemented family-friendly policies, including enhanced maternity and paternity leave, and flexible working arrangements. Brampton is excited to have launched new beer courses developed entirely by women, showcasing the company’s dedication to empowering women in the industry.
Reflecting on her journey, Brampton pays it forward by mentoring other women, helping them recognize their strengths and potential. She believes in the power of mentorship to support women in realizing their capabilities and achieving their goals. This commitment to empowerment is also reflected in the profiles of students taking WSET courses, with a growing number of women pursuing wine, spirit, sake, and beer qualifications.
Looking ahead, Brampton envisions WSET as a catalyst for bringing best practices to the forefront and driving improvement across the drinks trade. As a neutral and well-connected organization, WSET plays a unique role in leading important conversations and promoting change within the industry. Brampton’s leadership style embodies a blend of honoring tradition while challenging the status quo, making her a beacon of change in the industry.
Michelle Brampton’s leadership at WSET exemplifies the possibilities when women are empowered and supported in traditionally male-dominated industries. Her commitment to diversity, inclusivity, and innovation is driving tangible change within the drinks industry, and her mentorship and advocacy for women’s advancement are laying the foundation for a more equitable and inclusive future. Cheers to Michelle Brampton and the countless women making strides in the wine industry!