Eugene Kang, the founder of Country Archer, has been making headlines since his inclusion in Forbes’ 30 Under 30 food and drink list back in 2018. His journey from working at his family’s gas stations during his childhood to owning a thriving jerky business is truly inspiring. Recently, I had the opportunity to visit the 72,000-square-foot factory in San Bernardino where Country Archer produces its products. The dedication and hard work that Kang has put into his brand are evident in every step of the manufacturing process.
Kang’s background in the food industry dates back to his early years, where he learned the ins and outs of the business through hands-on experience. His commitment to quality and sustainability is reflected in the products that Country Archer offers. The focus on better-for-you snack foods has made Country Archer one of the fastest-growing brands in America. Despite facing challenges such as the closure of stores in major markets and the competition from private labels, Kang has managed to steer his company towards success.
As part of his 30th-anniversary celebration with Brooklyn Brewery, Kang has launched “Brewing For Impact,” a unique collaboration project that aims to showcase fonio, an ancient West African grain. This innovative approach not only highlights Kang’s commitment to promoting diverse and sustainable ingredients but also sets Country Archer apart in the competitive food industry.
The future of food looks promising with leaders like Eugene Kang at the forefront of innovation and sustainability. As consumers become more conscious of their food choices, brands like Country Archer play a crucial role in shaping the industry. By continuing to push boundaries and explore new opportunities, Kang is setting a benchmark for others to follow.
Eugene Kang’s journey with Country Archer is a testament to the power of hard work, dedication, and innovation in the food industry. His story serves as inspiration for aspiring entrepreneurs and food enthusiasts alike. As we eagerly await what the future holds for Country Archer and its innovative products, one thing is certain – great things are on the horizon for this successful brand.