Google Flights, a popular flight search engine, has made a significant move by including Southwest flight inventory on its platform. This is a noteworthy development considering Southwest’s history of not working with other travel metasearch sites like Kayak and Skyscanner, as well as not distributing through online travel agencies. With this new integration, travelers using Google Flights can now access Southwest flight times and fares, making it easier for them to compare prices and schedules across different airlines.
The addition of Southwest flights on Google Flights is a positive step for consumers. With just one click, users can view more detailed pricing options for Southwest’s four fare products, and with a second click, they can be redirected to Southwest’s website to complete their booking. This streamlined process not only provides users with more choices but also enhances their overall booking experience. It allows them to easily access Southwest’s unique combination of value, friendly policies, and extensive flight services, which span over 800 nonstop routes during the peak summer travel season.
Southwest’s decision to partner with Google Flights signals a shift in their revenue generation strategy. By making their fares available on a popular flight search engine, Southwest is not only increasing their reach but also tapping into a wider customer base. This move is particularly significant for Southwest, as they have historically chosen not to display fares with an option to book through third-party platforms. The partnership with Google Flights opens up new opportunities for Southwest to attract more customers and drive revenue growth.
According to Katy Nastro, a spokesperson for the subscription service Going, the inclusion of Southwest flights on Google Flights is a game-changer for the airline. She emphasizes that Southwest has always been an outlier in the industry and the decision to display fares on a popular platform like Google Flights is a strategic move. Nastro believes that consumers will benefit from the change as it allows them to compare prices and schedules more easily across different carriers. Additionally, Southwest CEO Bob Jordan’s recent statement about exploring new revenue streams, including cabin and seating initiatives, reflects the airline’s commitment to growth and innovation.
The partnership between Google Flights and Southwest represents a significant development in the travel industry. By leveraging the power of a leading flight search engine, Southwest is poised to enhance its visibility, attract new customers, and drive revenue growth. This strategic move not only benefits consumers by providing them with more options but also highlights Southwest’s willingness to adapt to changing market dynamics.