Langham Hospitality Group is embarking on an ambitious growth trajectory as it aims to surpass the 100-hotel mark, with a significant focus on the Asian market. In a recent media event at The Langham New York Fifth Avenue, CEO Bob van den Oord revealed that the company currently operates 32 hotels worldwide. His declaration about the company’s intent to expand its footprint—especially with a stunning 50 hotels envisioned in China—signals a robust strategy to capitalize on the rising demand for hospitality services in the region.
One of the intriguing aspects of Langham’s expansion strategy is its commitment to diversifying hotel concepts. The upper-upscale Cordis Hotels and Resorts brand will be a primary driver in China, alongside the budget-friendly Ying’nFlo concept that debuted just last year. Ying’nFlo is positioned as an affordable yet stylish option, particularly attractive to a younger demographic. Featuring a casual food and beverage outlet called House of Ying’nFlo, it provides a relaxed atmosphere where guests can enjoy meals or engage in casual work. Van den Oord’s description of this concept as “well designed and very affordable” aligns perfectly with the needs of modern travelers seeking both value and quality in their lodging experiences.
The introduction of new properties like The Langham Customs House Bangkok, slated to open in 2026, highlights Langham’s focus on pivotal markets that have considerable growth potential. Situated along the picturesque Chao Phraya River, this property aims to tap into Bangkok’s vibrant tourism scene. Similarly, The Langham Venice, expected to arrive in 2027 on Murano Island, and The Langham Diriyah in Saudi Arabia by 2029, underscore a calculated approach to establishing a presence in culturally rich destinations that attract both leisure and business travelers.
Another facet of Langham’s growth strategy involves the expansion of its socially conscious Eaton brand, established in 2014. The company is in advanced discussions to introduce this lifestyle brand to several global metropolises, including London, Sydney, and Bangkok. This move not only reflects a keen awareness of evolving consumer preferences but also positions the Langham portfolio to cater to a demographic that values sustainability and social responsibility in their travel choices.
As Langham Hospitality Group commits to its ambitious expansion plans, it is aiming to strike a balance between luxury, affordability, and innovation. Van den Oord’s insights reveal a strategic mindset focused on leveraging opportunities within the dynamic travel landscape of Asia and beyond. With a growing middle class and an insatiable appetite for travel in places like China, Langham appears poised to make an indelible mark in the hospitality sector, paving the way for a new era of guest experiences that are both enriching and accessible.