Zack Schreier, previously known for his success with egg white chips company Quevos, has now set his sights on revolutionizing coffee creamer with a unique functional approach. Teaming up with Nick Hamburger, Schreier co-founded Quevos and managed to sell the business by the age of 24. Now, he is back in the entrepreneurial scene with Lifestacks, a mental health-focused coffee enhancer that incorporates premium MCT, nootropics, and adaptogens to combat brain fog and boost metabolism. In a recent interview, Schreier expressed his vision for Lifestacks, aiming to position the product as a foundational brain health supplement that customers can incorporate into their daily routines.
With the coffee market valued at $28 billion and the U.S. coffee creamer market estimated at $26 billion in 2023, the introduction of functional coffee creamers has become a lucrative opportunity for brands. Schreier recognized this trend and decided to leverage the demand for daily energy support by introducing Lifestacks as a unique addition to the coffee creamer space. The market for brain supplements is also on the rise, projected to surpass $11.4 billion by 2031, prompting traditional grocery brands to shift their focus towards mental health products. Various CPG brands, including Laird Superfood, Vital Proteins, and Four Sigmatic, have joined the functional coffee creamer market, contributing to its growth and evolution.
Drawing from his experience with Quevos, Schreier emphasized the importance of profitability and scalability in building a successful business. Pricing products in alignment with production costs and focusing on specific distribution channels can greatly impact a brand’s growth and sustainability. By avoiding the temptation to expand in all directions, entrepreneurs can streamline their efforts and better understand their target audience. Schreier’s insights from his time at Quevos have shaped his approach to launching Lifestacks, emphasizing the need for a clear business strategy and a deep understanding of the market landscape.
Zack Schreier’s journey from Quevos to Lifestacks exemplifies the entrepreneurial spirit and adaptability required to thrive in the ever-evolving consumer goods industry. By identifying emerging trends, leveraging past learnings, and staying committed to innovation, Schreier has positioned himself as a trailblazer in the functional food and beverage space. As Lifestacks continues to gain traction in the market, Schreier’s strategic vision and perseverance are sure to drive the brand’s success in the competitive landscape of coffee creamers and brain health supplements.