Kraft Natural Cheese has made a bold move by introducing a brand new line of thick cut restaurant-style cheese called Signature Shreds. This collection, consisting of Cheddar Blend, Mozzarella Blend, and Mexican Blend, is aimed at bringing the luxury dining experience into the home kitchen. Packaged in 8oz reusable bags, these cheeses promise to offer the “ultimate recipe versatility.”
Following its acquisition by Lactalis from Kraft Heinz for $3.2 billion, Kraft Natural Cheese embarked on a journey to innovate their product offerings. The development of Signature Shreds involved a meticulous R&D process that spanned over two years. During this period, the company focused on perfecting the formulation of the shredded cheese to ensure a meltier and stretchier texture.
The timing of the launch of Signature Shreds couldn’t be more perfect, as the popularity of at-home cooking has been on the rise. With an 88% increase in at-home cooking among U.S. consumers during the pandemic, there is a growing demand for high-quality ingredients that can help elevate homemade meals. Kraft Natural Cheese has stepped in to meet this demand by offering cheese varieties that are perfect for dishes like mac and cheese, pizza, casseroles, and more.
The Dominance of Traditional Dairy
While plant-based alternatives have been gaining traction in the market, traditional dairy products still hold a strong position. Despite the increase in dollar sales of plant-based cheese, there has been a decline in pound sales due to significant price increases. This trend is mirrored in other dairy-alternative sectors, signaling that traditional dairy remains a staple in the consumer’s diet. Companies like Lactalis are doubling down on their commitment to traditional dairy, believing that it plays a crucial role in human wellness.
Looking Towards the Future of Dairy Innovation
As the dairy market evolves, there is a continued focus on innovation and meeting consumer needs. With the launch of Signature Shreds, Kraft Natural Cheese has set a new standard for premium cheese products that cater to the at-home chef. While plant-based alternatives continue to make waves in the market, traditional dairy products like Signature Shreds are poised to remain a favorite among consumers. The future of dairy innovation looks bright, with companies like Lactalis leading the charge in delivering high-quality dairy products to the market.