The Brewers Association recently announced that CEO Bob Pease will be retiring in early 2025 after a 10-year tenure. Pease, who has had a career spanning 32 years with the association, has been pivotal in shaping its direction and success. The decision for his retirement was a well-thought-out process that began in 2019 but was delayed due to the global pandemic in 2020. The association’s board has already initiated the search for Pease’s replacement, highlighting the importance of finding the right candidate to lead the organization into the future.
During his time as CEO, Pease has made significant contributions to the Brewers Association, working alongside the board to position the association as a key player in Washington. His focus on government affairs and operational excellence has been instrumental in advocating for the nearly 10,000 small brewers across America. Pease’s leadership has also been evident in the successful launch of the Independent Craft Brewer seal in 2017, which highlights the importance of supporting small and independent brewers in the industry.
As craft beer continues to face challenges in the market, Pease acknowledges that his successor will be stepping into a demanding role. However, he remains optimistic about the future of craft beer and believes that with the right leadership, the industry will thrive once again. The new CEO will have the opportunity to build on the foundation laid by Pease and innovate the messaging to resonate with consumers on the significance of supporting small and independent breweries.
A Strong Foundation
Reflecting on his time with the Brewers Association, Pease expressed pride in the growth and success of the organization. From its humble beginnings to now having 50 full-time employees in a building they own in downtown Boulder, Colorado, the association has come a long way under Pease’s leadership. He credits the dedicated staff, board, and committees for their hard work and commitment to the mission of supporting small brewers across the country.
With Bob Pease’s impending retirement, the Brewers Association is on the brink of a new chapter in its history. The search for a new CEO presents an opportunity for fresh ideas and perspectives to drive the organization forward. The incoming leader will need to navigate the challenges facing the craft beer industry while staying true to the core values of the association. As the craft beer landscape evolves, the Brewers Association must adapt and innovate to remain a strong advocate for small and independent brewers nationwide.
Bob Pease’s retirement marks the end of an era for the Brewers Association, but it also signals the beginning of an exciting new chapter. The incoming CEO will have big shoes to fill, but with the strong foundation laid by Pease and the dedicated team at the association, the future looks bright for craft beer in America.